Overview
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Statistics & Results: Win Your Wedding (Autumn 2025 – January 2026)
BRÖLLOPSGUIDEN Scandinavia
Weddings & Marriage
This is not about numbers on a piece of paper – these are real couples who have found inspiration, followed our sponsors, and actually made thousands of choices for their wedding. Our commitment has turned into real relationships and measurable growth for our partners.
We create direct inbox contact.
- 10,245 qualified couples: In total, 10,245 unique email addresses were registered from couples in their active planning phase.
- All 10,245 participants received a personal email directly in their inbox – where we introduced our sponsors by name and included easy links to both their website and Instagram. This gave sponsors immediate visibility and a direct connection to couples from the start.
We guide the couples all the way to you.
- The competition page became a true meeting place, with 83,817 views – here all sponsors gained visibility and appeared in the questions that couples answered before their big decision.
- 34,742 times couples clicked directly through to our partners and suppliers – a clear path to more bookings and new relationships for them.
We reach and engage on Instagram.
- Our main Instagram Reel became a viral success, with over 389,000 views and 64,000 interactions. Sponsors gained visibility and attention with a large, engaged wedding audience.
- Engagement soared: the post received 7,400 comments, 2,300 likes, and 489 saves. Couples wanted to return and find their favorite suppliers again.
Unlike ordinary competitions where participants stop following after the draw, these couples are in the middle of a 12–18 month planning phase. They keep your brand in their feed and need your inspiration and products until the big day.
Instagram growth (Example from partner):
- Start: 1,021 followers
- At competition end: 8,968 followers
- 30 days after closing: 7,100 followers remained – clear proof of purchase interest and a follower base you still own.
Broadcast-kanalen "Inside Guide" (Instagram):
- Start: 0 members (new initiative)
- At competition end: 5,800 active members
- 30 days after closing: 5,000 members remained – a closed community that receives your news, inspiration, and targeted partner offers.
Formats and prices
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BRÖLLOPSGUIDEN Scandinavia
Weddings & Marriage