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Emporia Gazette
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The Emporia Gazette is a daily newspaper in Emporia, Kansas.The Emporia Gazette became probably the best-known and respected “small-town” newspaper in the United States under the editorship of William...
The Hutchinson News
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The Hutchinson News is a daily newspaper serving the city of Hutchinson, Kansas, United States. The publication was awarded the 1965 Pulitzer Prize for Public Service "for its courageous and construct...
Lawrence Journal-World
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Journal-World Media's suite of award-winning websites and daily print newspaper offers advertisers an audience in Lawrence, Kansas and beyond. These reputable and popular local sites and newspapers av...
The Manhattan Mercury
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The Manhattan Mercury is the local newspaper for Manhattan, Kansas. The Mercury is a daily newspaper published in the afternoon five days a week, and in the morning on Sunday. No Saturday edition is i...
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Kansas State Collegian
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The Kansas State Collegian is the weekly newspaper at Kansas State University in Manhattan, Kansas. Its content is reported, edited, and produced entirely by students, and students make up the adverti...
The University Daily Kansan
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Since 1904, the University Daily Kansan has been the student news source of the University of Kansas. We publish at kansan.com as well as on Kansan social media, in special print editions, through eve...
The Daily Independent KY
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The Daily Independent is a morning newspaper covering the city of Ashland and surrounding areas of Boyd County, Kentucky. Previously published daily, the print schedule was reduced to five days a week...
Messenger-Inquirer
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The Messenger-Inquirer publishes seven days a week and is the primary daily newspaper serving Daviess, Hancock, McLean, Muhlenberg and Ohio counties in western Kentucky. The main office and production...
Richmond Register
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The Richmond Register is a three daily newspaper based in Richmond, Kentucky, and covering Madison County. It publishes Tuesday, Thursday and Saturday. The Register is owned by Community Newspaper Hol...
Commonwealth Journal
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The Commonwealth Journal, Pulaski County's only daily newspaper, is rich in history and tradition. The Commonwealth Journal is the product of the merger of two weekly newspapers: The Somerset Journal,...
Cincinnati Enquirer
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The Cincinnati Enquirer is a morning daily newspaper published by Gannett in Cincinnati, Ohio, United States. First published in 1841, the Enquirer is the last remaining daily newspaper in Greater Cin...
morning sentinel
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The Morning Sentinel is an American daily newspaper published six mornings a week in Waterville, Maine. It is owned by MaineToday Media. The newspaper covers cities and towns in parts of Franklin, Ken...
Sun Journal
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The Sun Journal is a newspaper published in Lewiston, Maine, United States, which covers central and western Maine. In addition to its main office in Lewiston, the paper maintains satellite news and s...
The Times Record
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The Times Record is an award winning independently owned daily newspaper published five days a week that covers the Mid Coast region of Maine. Operating out of Brunswick, the paper was founded in 1967...
The Advertiser Democrat
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The Advertiser Democrat is a weekly newspaper serving 18 towns in the Greater Oxford Hills region of western Maine in the United States. It is published weekly on Thursday from its editorial/advertisi...
Enterprise Ledger
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Enterprise Ledger is a regional daily newspaper, serving as the dominant daily in the 13-county market area . This market area covers Southeast Alabama and portions of Northwest Florida and Southwest...
The Huntsville Times
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The Huntsville Times is a thrice-weekly newspaper published in Huntsville, Alabama, and printed in Birmingham, Alabama. It also serves the surrounding areas of north Alabama's Tennessee Valley region....
Montgomery Advertiser
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As the region’s most up-to-date and largest multimedia company, we deliver essential information, news, responsible ideas, diverse opinions and timely advice 24 hours a day. The Montgomery Advertiser'...
Opelika-Auburn News
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The Opelika-Auburn News is a daily newspaper in Alabama, serving Opelika, Auburn, and the surrounding communities.In 1995, the News was awarded "Most Improved Daily Newspaper" by the Alabama Press Ass...
The Sand Mountain Reporter
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Now 67 years old, The Sand Mountain Reporter serves Marshall County and parts of DeKalb and Etowah counties in northeast Alabama, including the towns of Albertville, Boaz, Crossville, Douglas, Geraldi...
What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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