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The Exponent
News
The Purdue Exponent is the number one multimedia news agency independent of the university serving Purdue students, faculty, staff, and the greater Lafayette community via a printed newspaper, web, an...
Flathead Beacon
News
Founded in 2007 and based in historic downtown Kalispell, the Flathead Beacon is an award-winning newspaper devoted to delivering thought-provoking journalism and commentary to Northwest Montana. The ...
Independent Record
News
The Independent Record (often abbreviated to IR) is a daily newspaper printed and distributed in Helena, Montana. The newspaper is part of the Lee Enterprises group. The roots of the IR lie in two new...
The Missoulian
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The Missoulian is a daily newspaper printed in Missoula, Montana, United States. The newspaper has been owned by Lee Enterprises since 1959. The Missoulian is the largest published newspaper in Wester...
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Columbus Telegram
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The Columbus Telegram is a newspaper owned by Lee Enterprises and published in Columbus, in the east-central part of the state of Nebraska in the Midwestern United States. It is delivered on Tuesday t...
Fremont Tribune
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The Fremont Tribune is a daily newspaper in Fremont, Nebraska.The Tribune was founded on July 24, 1868 by J.N. Hayes. It was purchased in 1966 by Speidel Newspapers; Gannett Co. acquired the paper in...
Grand Island Independent
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The Grand Island Independent is a newspaper published in Grand Island, Nebraska. The Independent is published seven days a week but does not produce a newspaper on Christmas Day. Its daily circulation...
Kearney Hub
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The Kearney Hub is a daily newspaper published in Kearney, Nebraska, United States, and is the primary newspaper for south-central region of Nebraska surrounding the city, including Buffalo County, Ne...
Lincoln Journal Star
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The Lincoln Journal Star is an American daily newspaper that serves Lincoln, Nebraska, the state capital and home of the University of Nebraska. It is the most widely read newspaper in Lincoln and has...
Norfolk Daily News
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The Norfolk Daily News is a daily news organization located in downtown Norfolk, Nebraska. It is one of just a handful of daily newspapers in the country owned and managed by an individual family.The ...
Omaha World-Herald
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The Omaha World-Herald is a daily newspaper in the midwestern United States, the primary newspaper of the Omaha-Council Bluffs metropolitan area. It was locally owned from its founding in 1885 until 2...
Star-Herald
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The Star-Herald, one of Nebraska's most honored daily newspapers, has a circulation of more than 16,000 and publishes every day of the week but Monday. Scottsbluff is located in Scotts Bluff County (p...
York News-Times
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The York News-Times is a daily newspaper published in York, Nebraska. It is the newspaper of record for York County and surrounding counties in the Rainwater Basin region.Part of Berkshire Hathaway's ...
Daily Nebraskan
News
The Daily Nebraskan, established in 1871 as the Monthly Hesperian Student, is the student newspaper of the University of Nebraska–Lincoln. Although many journalism students are on staff, the Daily Neb...
Nevada Appeal
News
The Nevada Appeal is a twice-weekly newspaper published in Carson City, Nevada, by Pacific Publishing Company.The Nevada Appeal was first published in on May 16, 1865, as the Carson Daily Appeal. It c...
Pahrump Valley Times
News
The Pahrump Valley Times is a bi-weekly printed newspaper and online news site in Pahrump, Nevada, that covers news regarding Pahrump as well as areas around Nye County. The newspaper started its cir...
Concord Monitor
News
The Concord Monitor is the daily newspaper for Concord, the state capital of New Hampshire. It also covers surrounding towns in Merrimack County, most of Belknap County, as well as portions of Grafton...
The Dartmouth
News
The Dartmouth, founded in 1799, is the student newspaper of Dartmouth College and the campus’s only daily. The Dartmouth is published by The Dartmouth, Inc., an independent, nonprofit corporation char...
Eagle Times
News
The Eagle Times is a daily newspaper based in Claremont, New Hampshire, serving the twin states of New Hampshire and Vermont. The newspaper was originally published from the 1970s through July 10, 200...
The Keene Sentinel
News
The Sentinel was founded by 21-year-old John Prentiss in March 1799, and, as we understand it, is one of the five oldest news organizations in the country continuously published under the same name.Ab...
What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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