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Altoona Herald-Mitchellville Index

News
 The Altoona Herald-Mitchellville Index has been in existence since 1890. The Herald-Index covers East Polk County and is the hometown newspaper for Altoona, Pleasant Hill, Bondurant, Runnells and Mit...

Emporia Gazette

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The Emporia Gazette is a daily newspaper in Emporia, Kansas.The Emporia Gazette became probably the best-known and respected “small-town” newspaper in the United States under the editorship of William...

The Hutchinson News

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The Hutchinson News is a daily newspaper serving the city of Hutchinson, Kansas, United States. The publication was awarded the 1965 Pulitzer Prize for Public Service "for its courageous and construct...

Lawrence Journal-World

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Journal-World Media's suite of award-winning websites and daily print newspaper offers advertisers an audience in Lawrence, Kansas and beyond. These reputable and popular local sites and newspapers av...
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The Manhattan Mercury

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The Manhattan Mercury is the local newspaper for Manhattan, Kansas. The Mercury is a daily newspaper published in the afternoon five days a week, and in the morning on Sunday. No Saturday edition is i...

Kansas State Collegian

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The Kansas State Collegian is the weekly newspaper at Kansas State University in Manhattan, Kansas. Its content is reported, edited, and produced entirely by students, and students make up the adverti...

The University Daily Kansan

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Since 1904, the University Daily Kansan has been the student news source of the University of Kansas. We publish at kansan.com as well as on Kansan social media, in special print editions, through eve...

The Daily Independent KY

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The Daily Independent is a morning newspaper covering the city of Ashland and surrounding areas of Boyd County, Kentucky. Previously published daily, the print schedule was reduced to five days a week...

Commonwealth Journal

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The Commonwealth Journal, Pulaski County's only daily newspaper, is rich in history and tradition. The Commonwealth Journal is the product of the merger of two weekly newspapers: The Somerset Journal,...

Cincinnati Enquirer

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The Cincinnati Enquirer is a morning daily newspaper published by Gannett in Cincinnati, Ohio, United States. First published in 1841, the Enquirer is the last remaining daily newspaper in Greater Cin...

Kennebec Journal

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The Kennebec Journal is a six-day morning daily newspaper published in Augusta, Maine. It is owned by MaineToday Media, which also publishes the state's largest newspaper, the Portland Press Herald. T...

morning sentinel

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The Morning Sentinel is an American daily newspaper published six mornings a week in Waterville, Maine. It is owned by MaineToday Media. The newspaper covers cities and towns in parts of Franklin, Ken...

Sun Journal

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The Sun Journal is a newspaper published in Lewiston, Maine, United States, which covers central and western Maine. In addition to its main office in Lewiston, the paper maintains satellite news and s...

The Advertiser Democrat

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The Advertiser Democrat is a weekly newspaper serving 18 towns in the Greater Oxford Hills region of western Maine in the United States. It is published weekly on Thursday from its editorial/advertisi...

American Journal

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The American Journal is published weekly with news and information from and about the Maine towns of Westbrook, Gorham and Buxton.It is published weekly on Thursday from its editorial/advertising offi...

American Banker

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American Banker is the essential resource for senior executives in banking and financial services, keeping its users updated on vital developments and focusing sharply on their most important concerns...

Accounting Today

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Accounting Today is the leading information resource for public accountants – serving the community of professionals who provide tax preparation, bookkeeping, auditing, financial planning, and busines...

The Virginia Gazette

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The Virginia Gazette was the official newspaper of Virginia, printed in Williamsburg from 1736 until 1780. When the capital of Virginia moved to Richmond in 1780, printers transferred their businesses...

Politico

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POLITICO is the global authority on the intersection of politics, policy, and power. It is the most robust news operation and information service in the world specializing in politics and policy, whic...

Alexandria Times

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The Alexandria Times is Alexandria’s only locally owned, independent newspaper. We provide the best, most in-depth news reporting in the Port City, as well as first-rate coverage of local sports, arts...

What is video advertising?

Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.

Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.

What are the benefits of video advertising compared to other types of advertising?

Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?

Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.

In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.

What are the best places to display video ads?

It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.

What is the cost of a video ad?

The cost of advertising through video can vary greatly depending on the platform.

On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.

On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.

On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.

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