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The Badger Herald
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The Badger Herald is a newspaper serving the University of Wisconsin–Madison community, founded in 1969. The paper is published Monday through Friday during the academic year and once during the summe...
The Capital Times
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The Capital Times (or Cap Times) is a digital-first newspaper published in Madison, Wisconsin by The Capital Times Company. The company also owns 50 percent of Capital Newspapers, which now does busin...
The Daily Cardinal
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The Daily Cardinal is a student newspaper that serves the University of Wisconsin–Madison community. One of the oldest student newspapers in the country, it began publishing on Monday, April 4, 1892....
Wisconsin State Journal
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The Wisconsin State Journal is a daily newspaper published in Madison, Wisconsin by Lee Enterprises. The newspaper, the second largest in Wisconsin, is primarily distributed in a 19 county region in s...
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Manitowoc Herald Times Reporter
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The Herald Times Reporter is a daily newspaper based in Manitowoc, Wisconsin and owned by Gannett as part of its USA Today Network Wisconsin division. The newspaper is distributed primarily throughout...
Milwaukee Journal Sentinel
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The Milwaukee Journal Sentinel is a daily morning broadsheet printed in Milwaukee, Wisconsin, where it is the primary newspaper. It is also the largest newspaper in the state of Wisconsin, where it is...
Shepherd Express
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Shepherd Express is Milwaukee's official alternative weekly covering the city's arts, entertainment, culture and dining. With over 300,000 readers Shepherd Express is regarded as Milwaukee's most pop...
Oshkosh Northwestern
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The Oshkosh Northwestern is a daily newspaper based in Oshkosh, Wisconsin.The Northwestern was owned by the Schwalm and Heaney families until 1998, when it was sold to Ogden Newspapers; Ogden traded t...
The Journal Times
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The Racine Journal Times (since 1972 officially styled The Journal Times) is an American daily newspaper published in Racine, Wisconsin. The paper serves the entire Racine County area.The Journal Time...
Sheboygan Press
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The Sheboygan Press is a daily newspaper based in Sheboygan, Wisconsin, United States. It is one of a number of newspapers in the state of Wisconsin owned by Gannett, including the Milwaukee Journal S...
Wausau Daily Herald
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The Wausau Daily Herald is a daily morning broadsheet printed in Wausau, Wisconsin. It is the primary newspaper in Wausau and is distributed throughout Marathon and Lincoln counties. The Daily Herald ...
Wisconsin Rapids Daily Tribune
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The Wisconsin Rapids Daily Tribune traces its history to a Wisconsin Rapids, Wisconsin newspaper started in the early 1900s by William F. Huffman, Sr. The newspaper today is a daily broadsheet with a ...
Casper Star-Tribune
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The Casper Star-Tribune is a newspaper published in Casper, Wyoming, with statewide influence and readership.It is Wyoming's largest print newspaper, with a daily circulation of 23,760 and a Sunday ci...
Cody Enterprise
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It was established by Buffalo Bill and John Peake in 1899. The first issue appeared on August 31, 1899, and it was firmly established in 1902. In 1904, it was bought by Caroline Lockhart, a Prohibiti...
Laramie Boomerang
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Headquartered in Laramie, our paper is distributed throughout southeast Wyoming, and into northern Colorado, with the majority of our circulation within Albany County. Each year we invest a great deal...
Tipsbladet
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Tips er inne i sitt 75. år og har en unik posisjon som Norges eneste rene avis for fotball- og tipping. Det er en posisjon vi ønsker å beholde i mange år til, men det var samtidig på tide med noen end...
Newark Post
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The Newark Post, a weekly newspaper serving Greater Newark, has emerged as the leading source of news and information for western New Castle County through the website newarkpostonline.com and its pri...
Delaware LIVE News
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Delaware LIVE, a locally-owned, statewide news media company was launched in an effort to combat the national takeover of Delaware news. Rooted in pragmatic journalism, our innovative digital media ou...
Apopka Voice
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While publishing articles largely focused on local news, we also cover business, government, education, real estate, family, faith, environment, history, health, pets, politics, and more. We frequentl...
Bradenton Herald
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Bradenton is the largest city and county seat of Manatee County, on the south side of Tampa Bay on Florida's West Coast. The Bradenton Herald, throughout the years, has mirrored its community's growth...
What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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