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Temple Daily Telegram
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For more than 100 years, the Temple Daily Telegram – a seven-day, morning newspaper and leading source of news and information for Central Texans since 1907 – has been an integral part of the lives of...
Waco Tribune-Herald
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The Waco Tribune-Herald is an American daily newspaper serving Waco, Texas, and vicinity.The Tribune-Herald is best known for a series of stories in February and March 1993 about the Branch Davidian s...
Westlake Picayune
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The Austin American-Statesman is the major daily newspaper for Austin, the capital city of Texas. It is owned by Gannett.The paper prints Associated Press, New York Times, The Washington Post, and Los...
The Daily Texan
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The Daily Texan is the student newspaper of the University of Texas at Austin. It is one of the largest college newspapers in the United States, with a daily circulation of roughly 12,000 during the f...
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Deseret News
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The Deseret News is the oldest continuously operating publication in the American west. Its multi-platform products feature journalism and commentary across the fields of politics, culture, family lif...
The Spectrum UT
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The Spectrum is a daily newspaper based in St. George, Utah.In February, 2018 Melissa Galbraith, a journalist and Utah native who had worked previously for the Arizona Republic, including as assistant...
Burlington Free Press
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The Burlington Free Press (sometimes referred to as "BFP" or "the Free Press") is a digital and print community news organization based in Burlington, Vermont, and owned by Gannett. It is one of the o...
Rutland Herald
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Rutland Herald, a local 5-days a week newspaper based in Rutland, Vermont owned and operated by Brunswick Publishing, LLC. We deliver print newspapers Tuesday through Saturday in Addison, Bennington,...
Seven Days
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Seven Days is an independent weekly newspaper covering Vermont news, politics, food, arts and culture. New issues are published each Wednesday and distributed free at 1,000 locations in Northern and C...
Herald-Dispatch
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The Herald-Dispatch is a daily newspaper that serves Huntington, West Virginia, and neighboring communities in southern Ohio and eastern Kentucky. It is currently owned by HD Media Co. LLC.The Herald-...
The Mountain Statesman
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The Mountain Statesman is a thrice-weekly newspaper serving the Grafton, West Virginia area. Its 2016 circulation was 1,710.In 1946, at the age of just 20, Eldora Nuzum became editor of the Sentinel. ...
The Record Delta
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The Record Delta is the merger of the Buckhannon Record and the Republican Delta. The Buckhannon Record was founded in 1876. In the 1910s it had the distinction of being an early West Virginia newspa...
The State Journal
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The State Journal is a weekly newspaper based in Charleston, West Virginia, and published by NCWV Media. It is the only newspaper with political and general news content distributed throughout the sta...
Times West Virginian
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The Times West Virginian is an award-winning, community-focused multimedia company in Fairmont, West Virginia. It serves Marion, Monongalia, Taylor and Harrison counties with newspapers, shoppers, mag...
The Post-Crescent
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The roots of The Post-Crescent date to 1853, when the Ryan brothers started The Appleton Crescent, named after a big bend in the Fox River that swept around the building where the weekly paper was pri...
Ashland Daily Press
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The Ashland Daily Press (or simply Daily Press) is a twice-weekly newspaper based in Ashland, Wisconsin. American Consolidated Media(ACM) bought the paper in 2007; in 2014, Adams Publishing Group (APG...
Eau Claire Leader-Telegram
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The Eau Claire Leader-Telegram (founded in 1881) is a newspaper published in Eau Claire, Wisconsin, by Adams Publishing Group. It is read throughout Eau Claire County and surrounding counties. As of 2...
The Reporter
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The Reporter is a daily newspaper based in Fond du Lac, Wisconsin owned by Gannett. It serves primarily Fond du Lac and northern Dodge County in East Central Wisconsin.The Reporter traces its founding...
Green Bay Press-Gazette
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The Green Bay Press-Gazette is a newspaper whose primary coverage is of northeastern Wisconsin, including Green Bay. It was founded as the Green Bay Gazette in 1866 as a weekly paper, becoming a daily...
La Crosse Tribune
News
The La Crosse Tribune is a daily newspaper published in La Crosse, Wisconsin, covering the tri-state area of Wisconsin, Iowa, and Minnesota in the United States.The paper was first founded in 1904, fo...
What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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