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Bismarck Tribune
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The Bismarck Tribune is a daily newspaper with a weekly audience of 82,000 unique readers, printed daily in Bismarck, North Dakota. Owned by Lee Enterprises, it is the only daily newspaper for south-c...
Argus Observer
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The Argus Observer is the daily newspaper of Ontario, Oregon, United States.The newspaper was established on January 6, 1897, and went through several names and owners before becoming the Argus Observ...
The Oregonian
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The Oregonian is a daily newspaper based in Portland, Oregon, United States, owned by Advance Publications. It is the oldest continuously published newspaper on the U.S. west coast, founded as a week...
Spartanburg Herald-Journal
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The Spartanburg Herald-Journal is a daily newspaper, the primary newspaper for Spartanburg, South Carolina, United States.The origins of the paper lie with The Spartan, a weekly paper reportedly first...
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The South End
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The South End is published daily online throughout the year by Wayne State students. You can find all content at thesouthend.wayne.edu. The South End can be found in print at lease once a semester. Th...
Star Tribune
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The Star Tribune is the largest newspaper in Minnesota. It originated as the Minneapolis Tribune in 1867 and the competing Minneapolis Daily Star in 1920. During the 1930s and 1940s, Minneapolis's com...
Laurel Leader-Call
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The Laurel Leader-Call is the locally-owned newspaper of Laurel and Jones County, Mississippi. The Leader-Call is published Tuesday, Thursday and Saturday and can be read online at leader-call.com. Th...
Daily Inter Lake
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The Daily Inter Lake is a daily newspaper based in Kalispell, Montana, the seat of Flathead County. It was founded in the former town of Demersville, Montana, in 1889 by a local couple, Clayton and Em...
Flathead Beacon
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Founded in 2007 and based in historic downtown Kalispell, the Flathead Beacon is an award-winning newspaper devoted to delivering thought-provoking journalism and commentary to Northwest Montana. The ...
The Missoulian
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The Missoulian is a daily newspaper printed in Missoula, Montana, United States. The newspaper has been owned by Lee Enterprises since 1959. The Missoulian is the largest published newspaper in Wester...
The Mountaineer
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The Mountaineer is a newspaper based in Waynesville, North Carolina. The newspaper is owned by The Mountaineer Publishing Company. Our first online publication, MPC Online, was launched in the mid 90’...
Valley News
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The daily Valley News is the leading news source for the Upper Connecticut River Valley in New Hampshire and Vermont. The newspaper has won numerous editorial, advertising and design awards and occupi...
The Times
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The Times is a daily newspaper owned by Advance Publications that serves Trenton and the Mercer County, New Jersey area, with a strong focus on the government of New Jersey. The paper had a daily circ...
The Taos News
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Taos News is a weekly newspaper published in Taos, New Mexico. It is owned by El Crepusculo, Inc., named after the first newspaper published by Padre Martinez. The company is classified under newspape...
The Laurinburg Exchange
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For more than 130 years, The Laurinburg Exchange has served the people of Scotland County as their primary source of news, as well as a guide to satisfy the community’s appetite for goods and services...
Carroll County Times
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The Carroll County Times was founded on October 6, 1911, as The Times. Owner and publisher George Mather, whose father owned the once-prominent Mather's Department Store in Westminster, Maryland, sold...
The Recorder
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The Greenfield Recorder is an American daily newspaper published Monday through Saturday mornings in Greenfield, Massachusetts, covering all of Franklin County, Massachusetts. It is owned by Newspaper...
The Daily Free Press
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The Daily Free Press (ISSN 1094-7337), the independent student newspaper at Boston University, is published digitally Monday through Friday and printed on Thursdays monthly during the academic year ex...
Michigan Chronicle
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The Michigan Chronicle is a multimedia news, information and events company. We are the #1 source for news, information, and culturally relevant content in Michigan. Every day we distribute news and i...
Wilson Post
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The Wilson Post is Wilson County’s local newspaper. Published every Wednesday, The Post started as The Wilson World in 1979 and was purchased by Main Street Media of Tennessee in May 2013.Main Street ...
What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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