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The Record Herald
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The Record Herald, earlier known as Washington C.H. Record-Herald is an American daily newspaper published weekdays and Saturdays in Washington Court House, Ohio. It is owned by AIM Media Midwest. Fou...
The Republican Herald
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The Republican Herald publishes seven days a week, 365 days a year from Pottsville, PA., covering Schuylkill County and portions of Berks and Dauphin counties.It traces its roots to the first printing...
Standard-Journal
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The Standard Journal is a newspaper and media company based in Rexburg, Idaho. According to the American Newspapers Representatives, the Standard Journal has a circulation of 4,969 and it publishes tw...
Standard-Speaker
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The Standard-Speaker publishes seven days a week, 365 days a year, serving Greater Hazleton and other communities in southern Luzerne, northern Schuylkill, and northern and western Carbon counties of ...
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The Mercury
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For over 165 years the Mercury has been at the forefront of news, public debate and entertainment in Tasmania. With its seven day multi-platform operation to both inform and challenge, the Mercury is ...
The Times Herald
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The Port Huron Times was founded as a weekly paper in the spring of 1869 under the editorship of James H. Stone. The Times was expanded to a tri-weekly publication on March 4, 1871, and expanded to si...
The Times-Tribune
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The Times-Tribune is the source for news in Northeast Pennsylvania, continuing a tradition of 150 years. Online and in print, The Times-Tribune holds government and elected officials accountable, inve...
The Tribune-Democrat
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The Tribune-Democrat has been serving Johnstown and the surrounding areas since 1952, the year when city's two major newspapers – the Tribune and the Democrat – merged to give the region a singular, p...
Williamsport Sun Gazette
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The Williamsport Sun-Gazette is a morning newspaper published seven days a week in Williamsport, Pennsylvania, in Lycoming County. Its earliest antecedents date to 1801. As of January 1, 2016, the dai...
Echo Pilot
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The acquisition of EchoPilot by Daniamant was effective as of September 1, 2017 and involved all design, development, production, stock, patent, sales and marketing activities. The forward looking 2D ...
425 Magazine
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425 is the Eastside's magazine. 425 focuses on local living, offering you a wealth of ideas and resources for gardening, designing, creating, and building that are uniquely crafted to fit our lifestyl...
The Columbian
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The Columbian is a daily newspaper serving the Vancouver, Washington, and Clark County, Washington area. The paper was published for its first decade as a four-page daily that was meant as a counterwe...
The Daily News
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The Daily News (TDN) is the primary newspaper of Longview and Kelso, Washington, and Cowlitz County, Washington. Lee Enterprises acquired the newspaper in 2002, with its purchase of Howard Publication...
The Daily Record
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The Daily Record is an American daily newspaper published in Ellensburg, Washington. The Record is published four days a week with an afternoon edition each Tuesday through Thursday and a weekend edit...
The Sunnyside Sun
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The Sunnyside Sun covers our hometown like no one else. We bring you local Sunnyside news, sports and more with stories, photos, advertising and classifieds every Wednesday in print and online 24/7.Ea...
Deer Park Tribune
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The Deer Park Tribune keeps you informed and connected with Deer Park. Published every Wednesday, our unmatched local news, sports and events coverage will keep you up to date on everything that is ha...
The Everett Herald
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The Everett Herald is a daily newspaper based in Everett, Washington, United States. It is owned by Sound Publishing, Inc. The paper serves residents of Snohomish County.The Herald is one of more than...
Peninsula Daily News
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The Peninsula Daily News is a daily newspaper printed Sundays through Fridays (for publication days of Monday through Saturday), covering the northern Olympic Peninsula in the state of Washington, Uni...
The Port Townsend & Jefferson County Leader
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The Leader, founded in 1889, is headquartered in the Enoch Fowler Building (1874), the oldest two-story sandstone structure in Washington State. In the 1980s the Leader became the first community news...
Walla Walla Union-Bulletin
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The Walla Walla Union-Bulletin is a daily newspaper and website serving the Walla Walla Valley. Published Monday through Friday afternoons and Sunday morning, the Union-Bulletin has a circulation of 1...
What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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