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Niagara Gazette
News
The Niagara Gazette, founded as a weekly newspaper in 1854, published its first daily edition in 1893. Today it is owned by CNHI, LLC with headquarters in Alabama. From its inception, the Gazette ...
Press-Republican
News
The Press-Republican is a daily newspaper printed in Plattsburgh serving Clinton, Essex and Franklin counties in the northeastern corner of New York State. How far northeastern is evidenced by the fac...
Juneau Empire
News
The Juneau Empire is a newspaper in Juneau, Alaska, United States.Juneau EmpireTypeDaily newspaperFormatBroadsheetOwner(s)Sound PublishingPublisherJeff HaydenEditorBen HohenstattFoundedNovember 2, 19...
Arizona Daily Star
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A daily newspaper in Tucson, Ariz. The Arizona Daily Star is the state's second-largest newspaper, covering all of Southeastern Arizona including the outlying suburbs of Oro Valley, Marana, Vail, Sadd...
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Sedona Red Rock News
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The Sedona Red Rock News is a newspaper published in Sedona, Arizona. It is Sedona's only general interest print newspaper. The Sedona Red Rock News is the flagship newspaper of the family-owned Larso...
Inside Tucson Business
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Inside Tucson Business is a weekly newspaper published in Tucson that covers the business, financial, and economic news of Southern Arizona. It was owned by Wick Communications from 1992 to 2014, when...
Navajo-Hopi Observer
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The weekly newspaper the Navajo-Hopi Observer contains tribal news, human interest stories, community events, sports, school and health related information for the Western Navajo tribe and all of the ...
Sonoran News
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Sonoran News is printed on the first and third Wednesday of each month, while the online version is updated daily, by Conestoga Merchants, Inc. dba Sonoran News, and distributed free of charge to home...
The Catholic Sun
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The Catholic Sun is the official newspaper of the Roman Catholic Diocese of Phoenix. The bishop of the diocese publishes the paper once a month and registered Catholics from central to northern Arizon...
The Lumberjack
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The Lumberjack: An NAU tradition since 1914. Jackcentral.org is produced and maintained by staff of The Lumberjack newspaper and the Media Innovation Center in the School of Communication at Northern ...
The Durango Herald
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The Durango Herald is a newspaper in Durango, Colorado. The first edition of the Herald came out June 30, 1881. Two years later, the Herald merged with the Record, which had started publishing in 1880...
Steamboat Pilot & Today
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The Steamboat Pilot & Today serves Steamboat Springs and Routt County in Northwest Colorado. The free daily newspaper is part of a group of papers owned by Colorado Mountain News Media, a division of ...
Telluride Daily Planet
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Telluride Local Media publishes The Telluride Daily Planet, The Watch and The Norwood Post reaching 60,000 readers in print and online each week. The Telluride Daily Planet is the independently-owned,...
Jewish Ledger CT
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The Jewish Ledger is Connecticut's only weekly Jewish newspaper. The Hartford newspaper also has a monthly edition serving the Greater Hartford and western Massachusetts area.It was founded in April 1...
The Delaware Wave
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The Delaware Wave is a Gannett-owned English-language newspaper based in Bethany Beach, Delaware. Seventeen staff members publish the weekly 11-inch by 17-inch newspaper, every Tuesday, and distribute...
Town Square LIVE
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Town Square LIVE News is a locally-owned news network in New Castle County, Delaware.Town Square Delaware - Delaware's first all-digital, community-focused media company. We give you the best take on...
Marietta Daily Journal
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The Marietta Daily Journal (MDJ) is a daily newspaper published in Marietta, Georgia. It has a daily paid circulation of approximately 17,000 copies, and covers local, national and international news....
West Hawaii Today
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West Hawaii Today is a daily broadsheet newspaper circulated on the west side of Hawaii’s Big Island from North Kohala to Ka‘u. The newspaper is the main source of local news to the West Hawaii commun...
Coeur d'Alene Press
News
The Coeur d'Alene Press (or CDA Press) is a U.S. daily newspaper based out of Coeur d'Alene, Idaho. It is owned by the Hagadone Media Group and the flagship property of the Idaho Hagadone News Network...
Boise Weekly
News
Boise Weekly is a newspaper in Boise, Idaho, United States. It was founded in 1992 by Andy and Debi Hedden-Nicely and Larry Regan. It is owned by Adams Publishing Group's Western Division and is part ...
What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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