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Jewish Ledger CT
News
The Jewish Ledger is Connecticut's only weekly Jewish newspaper. The Hartford newspaper also has a monthly edition serving the Greater Hartford and western Massachusetts area.It was founded in April 1...
The Delaware Wave
News
The Delaware Wave is a Gannett-owned English-language newspaper based in Bethany Beach, Delaware. Seventeen staff members publish the weekly 11-inch by 17-inch newspaper, every Tuesday, and distribute...
Town Square LIVE
News
Town Square LIVE News is a locally-owned news network in New Castle County, Delaware.Town Square Delaware - Delaware's first all-digital, community-focused media company. We give you the best take on...
Marietta Daily Journal
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The Marietta Daily Journal (MDJ) is a daily newspaper published in Marietta, Georgia. It has a daily paid circulation of approximately 17,000 copies, and covers local, national and international news....
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West Hawaii Today
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West Hawaii Today is a daily broadsheet newspaper circulated on the west side of Hawaii’s Big Island from North Kohala to Ka‘u. The newspaper is the main source of local news to the West Hawaii commun...
Coeur d'Alene Press
News
The Coeur d'Alene Press (or CDA Press) is a U.S. daily newspaper based out of Coeur d'Alene, Idaho. It is owned by the Hagadone Media Group and the flagship property of the Idaho Hagadone News Network...
Boise Weekly
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Boise Weekly is a newspaper in Boise, Idaho, United States. It was founded in 1992 by Andy and Debi Hedden-Nicely and Larry Regan. It is owned by Adams Publishing Group's Western Division and is part ...
Lake County News-Sun
News
The Lake County News-Sun is a regional newspaper based in Gurnee, Illinois, United States, that predominantly covers news for Lake County, Illinois, a part of the Chicago metropolitan area. It is curr...
The Elkhart Truth
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The Elkhart Truth is a daily, digital-first media outlet based in Elkhart, Indiana, that covers Elkhart County in northern Indiana. The newspaper was founded in 1889 and is a family-owned operation. T...
Palladium-Item
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The Palladium-Item is the daily morning newspaper for Richmond, Indiana, and surrounding areas. The paper is a merger of two older papers, the Richmond Palladium and the Richmond Item, and traces its ...
Post-Tribune (Indiana newspaper)
News
The Post-Tribune of Northwest Indiana is a daily newspaper headquartered in Merrillville, Indiana, United States. It serves the Northwest Indiana region, and is owned by the Chicago Tribune Media Grou...
Boone News-Republican
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The Boone News-Republican is a newspaper in Boone, Iowa, United States. It was established in 1907 as a result of a merger between the Boone Daily News and the Weekly Republican. It is owned by Gannet...
Sioux City Journal
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The Sioux City Journal is the daily newspaper and website of Sioux City, Iowa. Founded in 1864, the publication now covers northwestern Iowa and portions of Nebraska and South Dakota.The Journal has w...
The Valley News
News
The Valley News is a seven-day morning daily newspaper based in Lebanon, New Hampshire, covering the Upper Valley region of New Hampshire and Vermont, in the United States. Although the newspaper's of...
Bangor Daily News
News
Bangor Publishing Company today serves its readers and advertisers with statewide local news and audiences. Our family of products include the Bangor Daily News, bangordailynews.com, Bangor Metro Maga...
Kennebec Journal
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The Kennebec Journal is a six-day morning daily newspaper published in Augusta, Maine. It is owned by MaineToday Media, which also publishes the state's largest newspaper, the Portland Press Herald. T...
The News Courier
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The News Courier is Limestone County’s No. 1 news source, and we are always seeking great story ideas from the communities we serve. We also welcome the opportunity to speak with any business or indus...
Times-Journal
News
The Times-Journal has a history of reporting and recording news and events in Fort Payne and DeKalb County since 1878, making it DeKalb County's oldest newspaper. Owned by Fort Payne Newspapers, the T...
Record-Argus
Advertising
The Record-Argus is Greenville and Northern Mercer County's leading source for local news and sports information.Publishes daily except Sundays, New Year’s Day, the Saturday before Easter, Memorial Da...
The Press Democrat
News
The very first newspaper in Santa Rosa – the parent of today’s Press Democrat, was begun in 1857, just three years after Santa Rosa was chosen as the seat of Sonoma County and seven years after Califo...
What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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