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Programmatic
Programmatic advertising in New York
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Best Programmatic advertising providers in New York
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45 brands found
Newsday
News · Newsday is an American daily newspaper that primarily serves Nassau and Suffolk counties on Long Island, although it is also sold throughout...
Seven Days
News · Seven Days is an independent weekly newspaper covering Vermont news, politics, food, arts and culture. New issues are published each Wednesd...
Eating Well
Food & Drink · Meredith Corporation was an American media conglomerate based in Des Moines, Iowa, that owned magazines, television stations, websites, and ...
Verywell Family
Health · Verywell Family is a sub-brand of the larger health and wellness website, Verywell. It is focused specifically on providing information and ...
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Verywell Health
Health · Verywell is a health and wellness website that provides information and advice on various health topics. The website covers a wide range of...
Martha Stewart
Home & Garden · Martha Stewart Living is a magazine and former television program featuring entertaining and lifestyle expert Martha Stewart. Both the magaz...
The Spruce
Home & Garden · The Spruce is a website that provides information, advice, and inspiration on home improvement, decorating, and lifestyle topics. It covers ...
Treehugger
Education · Treehugger, the only modern sustainability site that offers advice, clarity, and inspiration for both the eco-savvy and the green-living nov...
Cubby
Advertising · Cubby is the ultimate resource for families at home. Every day we bring you real homes from real families, designed for living together. We ...
South china morning post(SCMP)
News · The South China Morning Post, with its Sunday edition, the Sunday Morning Post, is a Hong Kong-based English-language newspaper owned by Ali...
Verywell Mind
Health · Verywell Mind is a sub-brand of the larger health and wellness website, Verywell. It is focused specifically on providing information and ad...
Health
Women's Health · Health (formerly In Health) was an American magazine focused on women's health and owned by Dotdash Meredith. The magazine's topics range fr...
Parents
Health · Parents was an American monthly magazine founded in 1926 that featured scientific information on child development geared to help parents in...
Investopedia
Investing · Investopedia is a financial education website that provides information and resources on a wide range of investment topics, including stock...
The balance
Finance · The Balance makes personal finance easy to understand. It is home to experts who provide clear, practical advice on managing your money. Eve...
Serious Eats
Food & Drink · Serious Eats is an award-winning food and drink website visited by over 7 million hungry readers every month. Our audience comes to us for r...
Simply Recipes
Food & Drink · Simply Recipes is here to help you cook delicious meals with less stress and more joy. We offer recipes and cooking advice for home cooks, b...
The Spruce Eats
Advertising · The Spruce Eats evolved from a 25-year archive of recipes generated by chefs, teachers, cookbook writers, home cooks, food makers, and more....
Food & Wine
Food & Drink · Food & Wine celebrates the global epicurean experience with authoritative content across our magazine, website, social platforms, premium e...
Liquor.com
Food & Drink · Liquor.com is dedicated to good drinking and great living. We inspire, entertain and educate anyone—and everyone—interested in what happens ...
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What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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