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News · Founded in 1857, The Sacramento Bee is the flagship newspaper of McClatchy. As the region’s leading media company, The Sacramento Bee’s prin...
News · The Modesto Bee is the premier source of news and information serving its primary market of Stanislaus County and the surrounding region, wh...
News · San Luis Obispo County is located on California's Central Coast, approximately halfway between Los Angeles and San Francisco. The Tribune is...
News · Merced is the county seat of Merced County, which is located in the heart of California’s fertile San Joaquin Valley. Merced is home to the ...
News · The Mendocino Voice is an online news service based and operating in Mendocino County. We cover all aspects of Mendocino life and happenings...
News · The Daily Californian is an independent, student-run newspaper serving the UC Berkeley campus and the Berkeley, CA community. It publishes M...
News · Mineral King Publishing is the home of The Foothills Sun-Gazette newspaper in Exeter, California. Also publisher of Seasons, Holiday, Tulare...
News · The Ark is an independent, locally owned subscription newspaper that covers the people and activities of the greater Tiburon Peninsula, whic...
News · The Modoc County Record is published every Thursday morning for the communities of Alturas, Cedarville, Fort Bidwell, Eagleville, Lake City,...
News · As the largest circulation newspaper in one of the most spectacular counties in America, Monterey County Weekly has long been recognized for...
News · The Los Angeles Times is the largest metropolitan daily newspaper in the country, with more than 40 million unique latimes.com visitors mont...
News · TechCrunch, founded on June 11, 2005, is a news website dedicated to the tech scene. We provide breaking technology news, opinions, and anal...
News · Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, auth...
Food & Drink · Delish is the expert in creating fun food stories and enticing food lovers everywhere to join the party—and this is the dream team behind th...
Business · Forbes brings this mindset to everything we do, the coverage we deliver and the communities we connect.Forbes’ key values are purpose, integ...
Home & Garden · Apartment Therapy is the leading independent home site, designed to guide our readers in creating a home that’s happy, healthy, and uniquely...
Food & Drink · Kitchn is a food site made by a nationally distributed staff of home cooks. We reach a large audience with a personal voice, guiding our rea...
Home & Garden · Family Handyman's position as the No. 1 resource for existing and aspiring DIYers and homeowners is undisputed. With videos, articles, how-t...
Food & Drink · Taste of Home is the leader in engaging and celebrating home cooks. From comprehensive "How To's" to insightful product recommendations, we ...
Entertainment · Comedians Dave Anthony and Gareth Reynolds picks a subject from history and examine it....
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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