Programmatic advertising in New York

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Programmatic

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Best Programmatic advertising providers in New York

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45 brands found

Better Homes & Gardens

Home & Garden · Better Homes and Gardens is the fourth best selling magazine in the United States. The editor in chief is Stephen Orr. Better Homes and Gard...
Active in New York City, NY
Offers Programmatic

MyDomaine

Home & Garden · MyDomaine is a lifestyle website that provides information and inspiration on interior design, fashion, beauty, and living well. The website...
Active in New York City, NY
Offers Programmatic

Byrdie

Beauty · Byrdie is a digital media brand that focuses on beauty, wellness, and lifestyle content. It offers articles, tutorials, product reviews, and...
Active in New York City, NY
Offers Programmatic

Brides

Style & Fashion ·  Brides is a wedding planning and lifestyle media brand that provides inspiration and information for brides-to-be. The brand offers a wide ...
Active in New York City, NY
Offers Programmatic
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InStyle

Style & Fashion · InStyle was an American monthly women's fashion magazine founded in 1994. It was published in the United States by Dotdash Meredith.  In Feb...
Active in New York City, NY
Offers Programmatic

SHAPE

Style & Fashion · At Shape, wellness is for all. Whether you are working toward a specific fitness goal or just hope to feel better and have more energy, our ...
Active in New York City, NY
Offers Programmatic

TRAVEL + LEISURE

Travel · Travel + Leisure is a travel and lifestyle media brand that provides travel inspiration, advice, and information to consumers. The brand ope...
Active in New York City, NY
Offers Programmatic

TripSavvy

Travel · TripSavvy is a travel media brand that provides travel advice, inspiration, and information to help travelers plan their trips. The brand op...
Active in New York City, NY
Offers Programmatic

Lifewire

Tech · Lifewire is a technology information and advice website. The website's owner is Dotdash Meredith, originally About.com, which launched Lifew...
Active in New York City, NY
Offers Programmatic

Treehugger

Education · Treehugger, the only modern sustainability site that offers advice, clarity, and inspiration for both the eco-savvy and the green-living nov...
Active in New York City, NY
Offers Programmatic

People en Español

Entertainment · People en Español is a Spanish-language American magazine published by Dotdash Meredith that debuted in 1996, originally as the Spanish-lang...
Active in New York City, NY
Offers Programmatic

Entertainment Weekly

Entertainment · Entertainment Weekly (sometimes abbreviated as EW) is an American digital-only entertainment magazine based in New York City, published by D...
Active in New York City, NY
Offers Programmatic

South china morning post(SCMP)

News · The South China Morning Post, with its Sunday edition, the Sunday Morning Post, is a Hong Kong-based English-language newspaper owned by Ali...
Active in New York City, NY
Offers Programmatic

The Westerly Sun

News · The Westerly Sun is a seven-day daily newspaper published in Westerly, Rhode Island, United States, covering portions of Washington County, ...
Active in Rhode Island
Offers Programmatic

Centre Daily Times

News · The Centre Daily Times is a daily newspaper located in State College, Pennsylvania in the United States. It is the hometown newspaper for St...
Active in Pennsylvania
Offers Programmatic

The Citizens' Voice

News · The Citizens' Voice is Luzerne County's best-selling and most-read newspaper, offering print and digital news coverage of the Wyoming Valley...
Active in Pennsylvania
Offers Programmatic

TechCrunch

News · TechCrunch, founded on June 11, 2005, is a news website dedicated to the tech scene. We provide breaking technology news, opinions, and anal...
Active in United States
Offers Programmatic

Forbes

Business · Forbes brings this mindset to everything we do, the coverage we deliver and the communities we connect.Forbes’ key values are purpose, integ...
Active in United States
Offers Programmatic

Sports Illustrated

News · Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, auth...
Active in United States
Offers Programmatic

Delish

Food & Drink · Delish is the expert in creating fun food stories and enticing food lovers everywhere to join the party—and this is the dream team behind th...
Active in United States
Offers Programmatic

What is programmatic advertising?

Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.

What is the difference between programmatic advertising and traditional digital advertising?

Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.

What are the benefits of programmatic advertising?

Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.

What are the most common types of ad formats used in programmatic advertising?

A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.

How do you measure the success of a programmatic advertising campaign?

The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.

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