Get started with Podcast Advertising in London

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50 brands found

Spear’s

Advertising · Spear’s is a multi-award-winning wealth management and luxury lifestyle media brand whose flagship magazine has become a must-read for the u...
Active in London
Offers Podcasts

BBC Countryfile Magazine

Advertising · BBC Countryfile Magazine is a real treat for anyone who loves the great British countryside. Each month it’s packed with expert ideas for pl...
Active in London
Offers Podcasts

Malgre Tout Media | International

Horses · Malgré Tout is French and means “in spite of everything” which ties directly into our mission: to authentically represent the equestrian wor...
Active in 2 locations
Offers Podcasts
Reaches 91% women, 9% men, 33 years

IntraFish.com

Media · 

Impact.Influence.Advantage.




Rely on IntraFish for up-to-the-minute news, trusted opinion, analysis and unrivalled independent journali...
Active in United Kingdom
Offers Podcasts
Reaches 50% women, 50% men, 13-65 years
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BBC History Magazine

Advertising · BBC History Magazine is Britain’s biggest-selling history brand with a highly engaged and loyal audience. It brings history to life with inf...
Active in United Kingdom
Offers Podcasts

The Financial Times

News · The Financial Times (FT) is an international business newspaper printed on distinctive salmon-pink broadsheet paper. The paper was started i...
Active in United Kingdom
Offers Podcasts

The Stage

News · The Stage is a British weekly newspaper and website covering the entertainment industry and particularly theatre. It was founded in 1880. It...
Active in United Kingdom
Offers Podcasts

Stylist

Style & Fashion · Stylist is the UK’s leading media brand for women; talking to 5 million UK women a month and making up 40% of the women’s lifestyle sector. ...
Active in United Kingdom
Offers Podcasts

BBC Science Focus

Science · BBC Science Focus is the UK’s best-selling science and technology monthly magazine. Each issue charts the discoveries and ideas at the foref...
Active in United Kingdom
Offers Podcasts

olive

Food & Drink · olive is informed, authoritative, good-looking and witty. Reflecting the appetites of intelligent, trend-aware food lovers, olive has a mix ...
Active in United Kingdom
Offers Podcasts

MailOnline

News · MailOnline is one of the world’s largest English-speaking newspaper websites with more than 191.8 m global unique browsers.MailOnline (also ...
Active in United Kingdom
Offers Podcasts

The Daily Mail

News · The Daily Mail is a British daily middle-market tabloid newspaper and news website published in London. Founded in 1896, it is the United Ki...
Active in United Kingdom
Offers Podcasts

Telegraph.co.uk

News · The Telegraph, an online newspaper. Telegraph.co.uk became the most popular UK newspaper site in April 2008. It was overtaken by Guardian.co...
Active in United Kingdom
Offers Podcasts

The Daily Telegraph

News · The Daily Telegraph, known online and elsewhere as The Telegraph, is a national British daily broadsheet newspaper published in London by Te...
Active in United Kingdom
Offers Podcasts

The Sunday Telegraph

News · The Sunday Telegraph is a British broadsheet newspaper, founded in February 1961 and published by the Telegraph Media Group, a division of P...
Active in United Kingdom
Offers Podcasts

Retail Gazette UK

News · The Retail Gazette publishes independently-sourced news stories, interviews, comment and analysis relating to the UK’s diverse retail indust...
Active in United Kingdom
Offers Podcasts

BusinessGreen

News · The UK's leading web site for green business news and analysis. Offering expert analysis on Energy, Policy, Management, Technology and Inves...
Active in United Kingdom
Offers Podcasts

EMPIRE

Entertainment · EMPIRE IS, WITHOUT question, the world’s most influential film and entertainment brand. Encompassing a print magazine, podcast, website, dig...
Active in United Kingdom
Offers Podcasts

Grazia Magazine

Entertainment · Grazia continues to be the only magazine within the market to offer a breadth of need-to-know news, whether in the world of celebrity, fashi...
Active in United Kingdom
Offers Podcasts

Heat

Entertainment · Heat is an English entertainment magazine published by Bauer Media Group. Its mix of celebrity news, gossip, beauty advice and fashion is pr...
Active in United Kingdom
Offers Podcasts
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What are the benefits of Podcast advertising?

Podcast advertising has many advantages over other forms of digital marketing.

A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.

Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.

Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.

Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.

Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.

In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.

What are the most effective formats for podcast advertising?

Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.

Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.

Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.

Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.

How do I measure the return on investment (ROI) for my podcast ads?

There are several good methods to measure the ROI for your podcast ad. Some popular options include:

  • Unique discount codes or links make it easy to track the outcome of a campaign.

  • Landing pages with a specific URL are a good way to measure conversions directly from the podcast.

  • Analyze if sales have increased after an ad and compare the cost of the ad.

  • Use specific analytic tools for traffic, behavior, and conversions.

By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.

How can I target my podcast ads to the right audience?

Here are some tips for targeting your podcast ads to the right audience:

Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.

Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.

Tailor the content - Adapt the message to what really resonates with your target audience.

In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.

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