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50 brands found

Grow Your Own

Home & Garden · Grow Your Own is the UK’s best-selling kitchen garden magazine, sharing advice from prominent figures in the horticulture industry, such as ...
Active in United Kingdom
Offers Podcasts

BBC Good Food

Food & Drink · BBC Good Food is the UK’s best-selling cookery brand. Every month its team of experts create brand new recipes, all rigorously tested, so th...
Active in United Kingdom
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BBC Science Focus

Science · BBC Science Focus is the UK’s best-selling science and technology monthly magazine. Each issue charts the discoveries and ideas at the foref...
Active in United Kingdom
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BBC Sky at Night Magazine

Advertising · Complementing the much-loved BBC TV programme, BBC Sky at Night Magazine is your practical guide to astronomy. Each issue features columns b...
Active in United Kingdom
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BBC Top Gear

Automotive · BBC Top Gear brings together the world’s foremost automotive photographers and journalists to offer readers the definitive in awesome motori...
Active in United Kingdom
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BikeRadar

Advertising · Launched in July 2007, BikeRadar is the world’s most comprehensive online cycling resource, covering the worlds of road, mountain and commut...
Active in United Kingdom
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Cardmaking and Papercraft

Advertising · The UK’s number one cardmaking brand launched in 2003 and remains the go-to title for the new experienced card maker looking for beautiful, ...
Active in United Kingdom
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Cross Stitch Crazy

Advertising · Cross Stitch Crazy is aimed at stitchers of all abilities who are passionate about their craft but need to fit it into their busy lifestyle....
Active in United Kingdom
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Cross Stitch Gold

Advertising · Cross Stitch Gold is a premium hobby brand featuring large, intricate projects from the world’s leading designers. Each issue showcases eigh...
Active in United Kingdom
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Delicious UK

Food & Drink · The delicious. brand is an all-round celebration of every aspect of food, from recipes, to health, travel, homewares and kitchen gadgets. It...
Active in United Kingdom
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Love Patchwork & Quilting

Advertising · Love Patchwork & Quilting is the market-leading modern quilt brand. Every month our pages are bursting with inspiration for quilters who lov...
Active in United Kingdom
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Mollie Makes

Style & Fashion · Mollie Makes is a lifestyle brand for those who live creatively. We bring you the latest crafting trends in easy-to-follow how-tos, encourag...
Active in United Kingdom
Offers Podcasts

olive

Food & Drink · olive is informed, authoritative, good-looking and witty. Reflecting the appetites of intelligent, trend-aware food lovers, olive has a mix ...
Active in United Kingdom
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Papercraft Inspirations

Advertising · Papercraft Inspirations provides creative ideas for every card maker, from beginners to experts. Our community are passionate about card mak...
Active in United Kingdom
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RadioTimes.com

Entertainment · RadioTimes.com is the UK’s fastest growing TV and entertainment website, reaching 15m unique users a month. Far more than simply the online ...
Active in United Kingdom
Offers Podcasts

Simply Crochet

Advertising · Simply Crochet is a monthly craft brand from the makers of Simply Knitting and Mollie Makes. It’s a celebration of all things crochet and is...
Active in United Kingdom
Offers Podcasts

Simply Knitting

Advertising · Whether you’re a beginner or you’ve been knitting for years you’ll find lots of exciting patterns in every issue of Simply Knitting, from on...
Active in United Kingdom
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Simply Sewing

Advertising · Simply Sewing is a practical brand for makers who sew, or would like to start sewing. Its fresh attitude and ideas, beautiful photography an...
Active in United Kingdom
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The Knitter

Advertising · The Knitter is the premier brand for people who want to knit beautiful, original patterns from the world’s best designers. To explore new kn...
Active in United Kingdom
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The World of Cross Stitching

Advertising · The World of Cross Stitching is the flagship brand in our stitching portfolio. Launched in 1997, it is the number one in the market and the ...
Active in United Kingdom
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What are the benefits of Podcast advertising?

Podcast advertising has many advantages over other forms of digital marketing.

A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.

Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.

Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.

Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.

Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.

In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.

What are the most effective formats for podcast advertising?

Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.

Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.

Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.

Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.

How do I measure the return on investment (ROI) for my podcast ads?

There are several good methods to measure the ROI for your podcast ad. Some popular options include:

  • Unique discount codes or links make it easy to track the outcome of a campaign.

  • Landing pages with a specific URL are a good way to measure conversions directly from the podcast.

  • Analyze if sales have increased after an ad and compare the cost of the ad.

  • Use specific analytic tools for traffic, behavior, and conversions.

By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.

How can I target my podcast ads to the right audience?

Here are some tips for targeting your podcast ads to the right audience:

Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.

Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.

Tailor the content - Adapt the message to what really resonates with your target audience.

In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.

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