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Explore our list of leading newspapers to advertise on. Search, compare, and choose the best newspaper for your company
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Battle Creek Enquirer
News
The Battle Creek Enquirer is a daily newspaper in Battle Creek, Michigan. The newspaper, owned by the Gannett, is the only daily paper serving Calhoun County, Michigan and parts of four neighboring co...
The Bay City Times
News
The Bay City Times is a newspaper published in Bay City, Michigan, United States, published Thursdays, Fridays and Sundays, with a Tuesday edition jointly published with The Saginaw News. The paper is...
The Herald-Palladium
News
The Herald-Palladium has held its current name only since 1975, but it can trace its genealogy back to 1868.And the Twin Cities of Benton Harbor and St. Joseph can boast of a journalistic tradition th...
Cadillac Evening News
News
Local news has been the heart and soul of our organization since we first started publishing newspapers in 1872. And for years, we have worked diligently to bring the readers of Wexford, Osceola, Miss...
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Charlevoix Courier
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The Charlevoix Courier is the weekly newspaper of Charlevoix, Michigan. The paper publishes weekly on Fridays.The Charlevoix Courier was founded in 1883. In 2006, the paper, along with its sister publ...
Between the Lines
News
Each month 18,000 copies of Between The Lines newspaper are distributed to hundreds of sites across Michigan, with the heaviest concentration in the southeastern part of the state within greater Detro...
Crain's Detroit Business
News
Crain's Detroit Business is one of more than 20 publications owned by Crain Communications, one of the largest privately owned business media companies.Crain's Detroit Business has been helping reader...
The Jewish News
News
The Detroit Jewish News has been serving Metro Detroit’s Jewish community since 1942 with news and opinion that’s engaging, educational, enjoyable and unique. We strive to reflect a full range of div...
The Detroit News
News
The Detroit News is one of the two major newspapers in the U.S. city of Detroit, Michigan. The paper began in 1873, when it rented space in the rival Detroit Free Press's building. The News absorbed t...
Metro Times
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For more than 40 years Metro Times has been Detroit’s premier alternative source for news, arts, culture, music, film, food, fashion and more from a liberal point of view.More than 523,000 loyal print...
Michigan Chronicle
News
The Michigan Chronicle is a multimedia news, information and events company. We are the #1 source for news, information, and culturally relevant content in Michigan. Every day we distribute news and i...
The State News
News
The State News has been a pillar of Michigan State University, East Lansing, Lansing, and surrounding communities for more than 100 years. It is one of the last independent nonprofit student-run media...
The Daily Press
News
The Daily Press is a newspaper published in Escanaba, Michigan, United States. The newspaper serve Delta, Schoolcraft, and northern Menominee counties. The Daily Press publishes editions Monday throug...
Tri-County Times
News
The Tri-County Times is one of two semiweekly newspapers in Genesee County, Michigan. But while the Flint Journal serves primarily most of Genesee County, as far south as Grand Blanc and is published ...
The Flint Journal
News
The Flint Journal is a quad-weekly newspaper based in Flint, Michigan, owned by Booth Newspapers, a subsidiary of Advance Publications. Published Tuesdays, Thursdays, Fridays and Sundays, it serves Ge...
Grand Rapids Business Journal
News
Since 1983, the Grand Rapids Business Journal has been West Michigan’s primary and most-trusted source of local business news. The biweekly print edition of the Business Journal, a must-read for the a...
Grand Valley Lanthorn
News
The Grand Valley Lanthorn is the student-run newspaper for Grand Valley State University in Allendale, Michigan. The Lanthorn is printed twice weekly, on Mondays and Thursdays during the academic year...
Hillsdale Daily News
News
The Hillsdale Daily News is a daily newspaper published in Hillsdale, Michigan, in the United States. It is owned by GateHouse Media.The Daily News covers Hillsdale County, Michigan, including the cit...
The Holland Sentinel
News
The Holland Sentinel is a newspaper published seven days a week in Holland, Michigan, United States, founded in 1896. It is published by Gannett.The newspaper covers most of Ottawa County, including H...
The Daily Mining Gazette
News
The Daily Mining Gazette is a newspaper published in Houghton, Michigan. The paper is also distributed over most of the Upper Peninsula and some northern parts of the Lower Peninsula of Michigan. It i...
What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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