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Explore our list of leading newspapers to advertise on. Search, compare, and choose the best newspaper for your company
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Lubbock Avalanche-Journal
News
Lubbock Avalanche-Journal is a newspaper based in Lubbock, Texas, United States. It is owned by Gannett.The Lubbock Avalanche was founded in 1900 by John James Dillard and Thad Tubbs.The Avalanche-Jou...
Waco Tribune-Herald
News
The Waco Tribune-Herald is an American daily newspaper serving Waco, Texas, and vicinity.The Tribune-Herald is best known for a series of stories in February and March 1993 about the Branch Davidian s...
Bennington Banner
News
The Bennington Banner is a daily newspaper published in Bennington, Vermont. The paper covers local, national, and world news. It is distributed throughout Southwestern Vermont and eastern New York (R...
Caledonian-Record
News
The Caledonian-Record is a daily newspaper published in St. Johnsbury, Vermont and primarily circulates throughout Caledonia County. It was established in 1837. It employed a total staff of 36 as of 2...
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Rutland Herald
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Rutland Herald, a local 5-days a week newspaper based in Rutland, Vermont owned and operated by Brunswick Publishing, LLC. We deliver print newspapers Tuesday through Saturday in Addison, Bennington,...
Ashland Daily Press
News
The Ashland Daily Press (or simply Daily Press) is a twice-weekly newspaper based in Ashland, Wisconsin. American Consolidated Media(ACM) bought the paper in 2007; in 2014, Adams Publishing Group (APG...
Eau Claire Leader-Telegram
News
The Eau Claire Leader-Telegram (founded in 1881) is a newspaper published in Eau Claire, Wisconsin, by Adams Publishing Group. It is read throughout Eau Claire County and surrounding counties. As of 2...
High Country News
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High Country News is the nation's leading source of reporting on the Western United States. We publish an award-winning magazine and a popular website, along with special reports and books. Through in...
The Rocky Mountain Collegian
News
ince 1891, The Rocky Mountain Collegian has been the student voice of Colorado State University. The Collegian has a long history and reputation as an award-winning publication, particularly in the we...
Steamboat Pilot & Today
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The Steamboat Pilot & Today serves Steamboat Springs and Routt County in Northwest Colorado. The free daily newspaper is part of a group of papers owned by Colorado Mountain News Media, a division of ...
The Delaware Wave
News
The Delaware Wave is a Gannett-owned English-language newspaper based in Bethany Beach, Delaware. Seventeen staff members publish the weekly 11-inch by 17-inch newspaper, every Tuesday, and distribute...
Northwest Florida Daily News
News
The Northwest Florida Daily News is a daily newspaper published in Fort Walton Beach, Florida. It was founded in 1946 and is owned by Gannett.Hunter S. Thompson wrote a sports column for the Northwest...
Stuart News
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TCPalm is the digital news site for Treasure Coast Newspapers, the largest daily news operation on the Treasure Coast of southeastern Florida. The region encompasses three coastal counties: Martin Cou...
Tallahassee Democrat
News
The Tallahassee Democrat is a daily broadsheet newspaper. It covers the area centered on Tallahassee in Leon County, Florida, as well as adjacent Gadsden County, Jefferson County, and Wakulla County. ...
West Hawaii Today
News
West Hawaii Today is a daily broadsheet newspaper circulated on the west side of Hawaii’s Big Island from North Kohala to Ka‘u. The newspaper is the main source of local news to the West Hawaii commun...
Bonner County Daily Bee
News
First known as The Beehive, the Bonner County Daily Bee has been serving Bonner County and North Idaho residents since 1965 when it was founded as a four-page newspaper by Ernest "Pete" Gale and Adell...
Coeur d'Alene Press
News
The Coeur d'Alene Press (or CDA Press) is a U.S. daily newspaper based out of Coeur d'Alene, Idaho. It is owned by the Hagadone Media Group and the flagship property of the Idaho Hagadone News Network...
Post Register
News
The Post Register is the essential provider of local news and advertising with a combined online and print audience of more than 60,000.The Post Register traces its roots to the Idaho Register, which ...
Boise Weekly
News
Boise Weekly is a newspaper in Boise, Idaho, United States. It was founded in 1992 by Andy and Debi Hedden-Nicely and Larry Regan. It is owned by Adams Publishing Group's Western Division and is part ...
The News-Examiner
News
The News-Examiner is a newspaper in Montpelier, Idaho publishing since the 1930s[1] and now owned by Adams Publishing Group's news division, the largest paper of which is the Herald Journal of Logan, ...
What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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