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News · The Argus Observer is the daily newspaper of Ontario, Oregon, United States.The newspaper was established on January 6, 1897, and went throu...
News · The Albany Democrat-Herald is a daily newspaper published in Albany, Oregon, United States. The paper is owned by the Iowa-based Lee Enterpr...
News · The Astorian, formerly known as The Daily Astorian, is a newspaper, published in Astoria, Oregon, United States, established in 1873, and in...
News · The Bulletin is the daily newspaper of Bend, Oregon, United States. The Bulletin is owned by EO Media Group, which prior to January 2013 was...
News · The Corvallis Gazette-Times is a daily newspaper for Corvallis, Benton County, Oregon, United States. The newspaper, along with its sister p...
News · The Register-Guard is a daily newspaper in the northwestern United States, published in Eugene, Oregon. It was formed in a 1930 merger of tw...
News · Serving the Klamath Basin for more than 100 years, the Herald and News is the premier source of information in Klamath, Lake, Siskiyou and M...
News · The East Oregonian (EO) is a daily newspaper published in Pendleton, Oregon, United States and covering Umatilla and Morrow counties. The EO...
News · The News-Review is the daily newspaper for Douglas County, a county larger than the state of Connecticut. The county stretches from the Paci...
News · The Statesman Journal is the major daily newspaper published in Salem, Oregon, United States. Founded in 1851 as the Oregon Statesman, it la...
News · The Curry Coastal Pilot is a general interest newspaper serving the community, Brookings-Harbor, at the southwestern corner of Oregon. Our n...
News · The Capital Press is a weekly agricultural newspaper covering the West Coast of the United States, and published in Salem, Oregon. The newsp...
News · The Tillamook Headlight was founded on June 8, 1888 by C.E. Wilson and editor J.E. Edwards. The first issue was published on a Friday and co...
News · The Source Weekly is a weekly newspaper based in Bend, Ore., covering news, art, music, events, outdoors and other issues of interest to rea...
News · Eugene Weekly is an alternative weekly newspaper published in Eugene, Oregon. The paper, published every Thursday, has a circulation of 39,8...
News · The Emerald has served the University of Oregon with news and information since 1900. Our mission is to train students, serve the UO communi...
News · The Oregonian is a daily newspaper based in Portland, Oregon, United States, owned by Advance Publications. It is the oldest continuously pu...
News · The Portland Tribune is an award-winning community newspaper serving the city of Portland and surrounding areas in Multnomah, Clackamas and ...
News · The Portland Business Journal, where you'll find the latest breaking business news, updated throughout the day, this week's top stories from...
News · Willamette Week (WW) is an alternative weekly newspaper and a website published in Portland, Oregon, United States, since 1974. It features ...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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