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The Record-Argus is Greenville and Northern Mercer County's leading source for local news and sports information.Publishes daily except Sundays, New Year’s Day, the Saturday before Easter, Memorial Da...
The Express-Times is a daily newspaper based in Easton, Pennsylvania. The newspaper provides national news and extensive local news coverage of the Lehigh Valley region of eastern Pennsylvania. Founde...
The Central Penn Business Journal is a business newspaper headquartered in Harrisburg, Pennsylvania. The print publication is circulated on a weekly basis and covers five counties in central Pennsylva...
Bicycling possesses an unmatched mix of passion and expertise and guarantees the millions of cyclists in its community the ride of their lives. With a Bicycling magazine subscription, you’ll get the l...
Runner's World is a globally circulated monthly magazine for runners of all skills sets, published by Hearst in Easton, Pennsylvania, in the United States. Before its acquisition by Hearst, it was fou...
The Standard Journal is a newspaper and media company based in Rexburg, Idaho. According to the American Newspapers Representatives, the Standard Journal has a circulation of 4,969 and it publishes tw...
The Times-Tribune is the source for news in Northeast Pennsylvania, continuing a tradition of 150 years. Online and in print, The Times-Tribune holds government and elected officials accountable, inve...
The Tribune-Democrat has been serving Johnstown and the surrounding areas since 1952, the year when city's two major newspapers – the Tribune and the Democrat – merged to give the region a singular, p...
The Williamsport Sun-Gazette is a morning newspaper published seven days a week in Williamsport, Pennsylvania, in Lycoming County. Its earliest antecedents date to 1801. As of January 1, 2016, the dai...
The York Daily Record is a newspaper and news publisher serving York, Pennsylvania, United States, and the surrounding region. Its news publications are the York Daily Record and York Sunday News. The...
Founded in 1876 by Hiram Young, The York Dispatch is the longest continuously published newspaper in York County. A longtime evening publication, the Dispatch is now published weekday mornings by The ...
The acquisition of EchoPilot by Daniamant was effective as of September 1, 2017 and involved all design, development, production, stock, patent, sales and marketing activities. The forward looking 2D ...
The New Pittsburgh Courier is leaner, more sophisticated, more localized in its thrust. But it still offers an authoritative, responsible voice to Black audiences in one of the fastest growing consume...
The Altoona Mirror is a 147-year-old communication, marketing, and manufacturing company, primarily serving Blair and surrounding communities in west central Pennsylvania.No other media outlet can bri...
The Beaver Times was founded by Michael Weyland and was published from 1851 to 1895, when the name was changed to the Beaver Argus. It was changed again to The Daily Times, which was published from 19...
The Butler Eagle is a daily newspaper published in Butler, Pennsylvania, United States. It serves the Pittsburgh metropolitan county of Butler.The conservative family owned paper was founded in 1903 w...
The Bucks County Courier Times is a daily newspaper located in Levittown, Pennsylvania, United States, founded in In 1954 when Calkins Newspapers, Inc. purchased the Bristol Courier, and later merged ...
The Centre Daily Times is a daily newspaper located in State College, Pennsylvania in the United States. It is the hometown newspaper for State College and the Pennsylvania State University, one of th...
The Citizens' Voice is Luzerne County's best-selling and most-read newspaper, offering print and digital news coverage of the Wyoming Valley and surrounding towns. Founded in Wilkes-Barre in 1978, The...
The Daily Collegian, The Weekly Collegian, P.S., Collegian Magazine and The Daily Collegian Online are published by Collegian Inc., an independent, non-profit corporation with a board of directors com...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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