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Kotaku, a news and opinion site about games and things serious gamers care about. We’re here to inform you and, sometimes, entertain you. We also often write about pop culture topics like anime, TV, a...
Cubby is the ultimate resource for families at home. Every day we bring you real homes from real families, designed for living together. We also bring you practical, fun ideas for an easier life at ho...
Verywell Family is a sub-brand of the larger health and wellness website, Verywell. It is focused specifically on providing information and advice to families on various health and wellness topics. Th...
Martha Stewart Living is a magazine and former television program featuring entertaining and lifestyle expert Martha Stewart. Both the magazine and the television program focus on lifestyle content an...
The Spruce is a website that provides information, advice, and inspiration on home improvement, decorating, and lifestyle topics. It covers a wide range of topics, including interior design, DIY proje...
Treehugger, the only modern sustainability site that offers advice, clarity, and inspiration for both the eco-savvy and the green-living novice. With 2.6 million monthly users, Treehugger is one of th...
Our public platform serves 100 million people every month, making it one of the most popular websites in the world.Our asynchronous knowledge management and collaboration offering, Stack Overflow for ...
Esquire is a remarkable brand with a remarkable history. When Arnold Gingrich debuted the first issue eighty-nine years ago, he said he wanted it to be all things to all men.Esquire has built on this ...
Financial Planning empowers financial advisors and wealth managers with essential analysis and insights into the ideas that are shaping their businesses. Through authoritative journalism, events, rese...
National Mortgage News is an award-winning comprehensive digital information resource serving the entire residential mortgage industry, including depositories, nonbank lenders and servicers, brokerage...
The Bond Buyer is the only independent information resource serving the entire municipal finance community. Its comprehensive paid-subscription package of news, analysis and data is unique in the indu...
The New York Post provides readers with the best in National News, Sports, Entertainment, and Lifestyle like only the Post can – with wit, irreverence and authority. More than 220 years since our firs...
Greatist is a fitness, health, and happiness Internet media startup founded in 2011 by Derek Flanzraich. It is aimed primarily at an 18-35-year-old audience and has a "painstaking focus on quality.We’...
Fairchild Live brings WWD, Beauty Inc, FN and Sourcing Journal to life by connecting the titans of the industry at events designed to inform and inspire. With content curated by our distinguished edit...
Sourcing Journal Media, LLC, a leader in B2B trade media, produces publications and events under the Sourcing Journal and Rivet brands. We’re a resource for our industries, offering essential news, ex...
Gotham is a guide to the latest in luxury through an edgier lens. While remaining as elevated as Manhattan, the Gotham reader has an insatiable appetite for contemporary art, fashion, real estate and ...
As part of the award-winning Modern Luxury Media network, Manhattan magazine delivers an insider’s perspective of New York, from cutting-edge fashion spreads to profiles of New York’s top tastemakers ...
Modern Luxury Media is pleased to launch Modern Luxury Interiors New York, delivering cutting-edge content that consistently engages design-savvy homeowners and industry insiders alike, featuring tren...
The South China Morning Post, with its Sunday edition, the Sunday Morning Post, is a Hong Kong-based English-language newspaper owned by Alibaba Group. Founded in 1903 by Tse Tsan-tai and Alfred Cunni...
FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers' best friend in food and is...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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