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News · The Bartlesville Examiner-Enterprise is a daily newspaper in Bartlesville, Oklahoma. It was owned and published by Stephens Media LLC until ...
News · The Ada News is a newspaper published three days a week in Ada, Oklahoma, Tuesdays, Thursdays, and Saturdays. The publication's coverage are...
News · The Claremore Daily Progress is one of Rogers County's oldest continuous businesses. Its history surpasses that of the City of Claremore, be...
News · The O’Colly Media Group (OMG!) is an independent news and information organization that operates under the School of Media & Strategic Commu...
News · The Enid News & Eagle is the dominant news and marketing source for Enid and the surrounding trade territory in northwest Oklahoma.A six-day...
News · The Lawton Constitution is a daily newspaper published in Lawton, Oklahoma. It began publishing in 1904. John Shepler bought the paper in 19...
News · The McAlester News-Capital (formerly the News-Capital & Democrat) is a daily newspaper published in McAlester, Oklahoma, United States, cove...
News · The Muskogee Phoenix is a daily newspaper published in Muskogee, Oklahoma, United States, covering several counties of northeastern Oklahoma...
News · The Norman Transcript is Norman's oldest continuous business. Its history surpasses that of the City of Norman and of the University of Okla...
News · OU Daily, formally known as The Oklahoma Daily, is the independent, student-produced newspaper at the University of Oklahoma, with a circula...
News · The Skiatook is a weekly newspaper in Skiatook, Oklahoma that publishes on Friday. It is published by BH Media. The newspaper is currently e...
News · The Stillwater News Press can be traced to the weekly Stillwater Advance and the Stillwater Daily Democrat, which date back to 1892. In 1941...
News · The Tahlequah Daily Press is a successor to the Tahlequah Pictorial Press, the Tahlequah Citizen, the Democrat-Star, the Star Citizen, the C...
Pets & Animals · The Wagoner Tribune is a weekly newspaper in Wagoner, Oklahoma that publishes on Thursday. It is published by Community Publishers Inc., a n...
News · The Oklahoman is the largest daily newspaper in Oklahoma, United States, and is the only regional daily that covers the Greater Oklahoma Cit...
News · The Owasso Reporter is a weekly newspaper in Owasso, Oklahoma that publishes on Thursday. It is published by Community Publishers Inc., a n...
News · The Tulsa World is the daily newspaper for the city of Tulsa, Oklahoma, and primary newspaper for the northeastern and eastern portions of O...
Horses · Malgré Tout is French and means “in spite of everything” which ties directly into our mission: to authentically represent the equestrian wor...
Business · Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, ...
Advertising · A staple of games journalism since 1996, multiple generations of gamers know GameRevolution as the one-stop destination for breaking news, r...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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