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News · The Marietta Daily Journal (MDJ) is a daily newspaper published in Marietta, Georgia. It has a daily paid circulation of approximately 17,00...
News · The Moultrie Observer, "your friend and neighbor since 1894," is a weekly newspaper published in Moultrie, Georgia. The paper is distributed...
News · The Thomasville Times-Enterprise dates back to 1887. It serves Thomas and Grady counties.The Thomasville Times-Enterprise is printed Tuesday...
News · The Athens Banner-Herald is a daily newspaper with less than 20,000 circulation located in Athens, Georgia, USA, and owned by Gannett. The ...
News · The Augusta Chronicle is the daily newspaper of Augusta, Georgia, and is one of the oldest newspapers in the United States still in publica...
News · Established in 1847 as The North Georgia Citizen, today the Dalton Daily Citizen is a locally-operated part of Montgomery, Alabama-based CNH...
News · The Ledger-Enquirer and Ledger-Enquirer.com is committed to being the Chattahoochee Valley’s and East Alabama’s primary source of news, adve...
News · The Savannah Morning News is a daily newspaper in Savannah, Georgia. It is published by Gannett. The motto of the paper is "Light of the Coa...
News · The Statesboro Herald is a newspaper published six days a week located in Statesboro, Georgia, United States. Owned by Morris Multimedia, it...
News · The Macon-Warner Robins area is a regional market located in Middle Georgia on I-75, a little more than an hour’s drive from Atlanta. The ar...
News · The Valdosta Daily Times was established in 1867. Laurie Gay is the publisher. Jim Zachary is the editor-in-chief. The Valdosta Daily Times...
News · The Rockdale Citizen is a newspaper serving the community of Conyers, Georgia and Rockdale County, Georgia, USA. The Citizen publishes two d...
News · The Albany Herald is the daily newspaper for metro Albany in the U.S. state of Georgia. It is distributed in metro Albany and in southwest G...
News · The Red & Black Publishing Company, Inc. is an independent, private, not-for-profit corporation. Founded in 1893, the paper operated for 87 ...
Style & Fashion · As part of the award-winning Modern Luxury Media network, Jezebel delivers cutting-edge fashion spreads, international travel features, reve...
News · Our mission is to press on. We investigate and report what’s really going on in your community. Our journalists follow the facts wherever th...
Advertising · As part of the award-winning Modern Luxury Media network, The Atlantan delivers cutting-edge fashion spreads, international travel features,...
Advertising · From the publishers of The Atlantan — Modern Luxury Weddings Atlanta is the leading luxury wedding brand that appeals to newly engaged coupl...
Interior Decorating · As part of the award-winning Modern Luxury Media network, Modern Luxury Interiors Atlanta delivers cutting-edge content that consistently en...
News · The Jacksonville Daily Record, Jacksonville Record & Observer and JaxDailyRecord.com deliver the news and information business leaders rely ...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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