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1399 brands found
Ude og Hjemme
Family & Relationships · About Ude og Hjemme
Ude og Hjemme is the modern family weekly magazine. We bring relevant articles that touch the emotions and give food for thought....
29%
Men
71%
Women
13-65 years
Fotosidan
Photography · Om Fotosidan
Sveriges största fotocommunity med ca 250.000 medlemmar. Tillsammans med Sveriges mest lästa fototidning når vi ut bäst i Norden....
100,000
Total reach (individuals) per week
Other
MMAnytt
Sports · Vi representerar alla svenska män
Nå Sveriges svåraste målgrupp med en klick, vi sitter på ”the unreachables” målgruppen med bara män. MMAnytt är Sveriges största sportsajt inom kampsport. Med hjärtat i sport och smart journalistik hj...
213,683
Unique browsers per month
Other
95%
Men
5%
Women
18-45 years
Byggtipsen.se
Construction · About Byggtipsen.se
Byggtipsen is an online magazine that focuses on everything in construction, interior design, renovation, and small and large projects for houses and gardens. At Byggtipsen, we share product reviews, ...
63%
Men
37%
Women
40-65 years
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Härliga Hund
Dogs
Härliga Hund finns som magasin och på webben, där du kan ta del av allt du behöver veta om livet med hund. ...
ShowHeroes
Advertising · About ShowHeroes
We are a full service media house, collaborating with publishers, content creators and advertisers to bring out the best of online video. Instream and outstream. We have developed and designed a range...
36%
Men
64%
Women
25-44 years
Circulaire
Style & Fashion
Med Circulaire vill vi utmana det traditionella sättet att konsumera premium second hand. Genom vår plattform ökar vi transparensen på marknaden, hjälper konsumenter att spara tid och pengar samt ökar...
50%
Men
50%
Women
25-34 years
Jordbruksaktuellt
Advertising
Tidningen Jordbruksaktuellt delas ut gratis till alla Sveriges lantbruk varannan vecka. (TS kontrollerad upplaga 68 800 ex) Det är Sveriges i särklass största oberoende branschtidning och ges ut i 16 ...
15,800
Followers
Instagram (Manual)
50%
Men
50%
Women
18-65 years
Vinbanken
Cocktails, Beer & Wine
Vinbanken är en oberoende nyhetssajt som recenserar vin, öl och sprit. Här får du de senaste topplistorna, recensionerna, intervjuerna och reportagen. Alla omdömen, tester och tips här på Vinbanken ä...
50%
Men
50%
Women
25-65 years
Soundvenue Group A/S
Music · Soundvenue Group A/S
Soundvenue er Danmarks skarpeste medie som filtrerer og forklarer det vigtigste inden for musik, mode, film og serier. I hjertet af København, placeret på Studiestræde er mere end 20+ fastansatte og...
60
Reach
Poddindex.se (Manual)
50%
Men
50%
Women
18-35 years
Datormagazin
Hardware · About Datormagazin
Våra läsare skapar med hjälp av datorn – inom alla olika delar av IT-branschen – som utvecklare, tekniker och designers. De befinner sig i utvecklingens framkant och Datormagazin är ett viktigt verkty...
84%
Men
16%
Women
20-60 years
Naturpress
National News
Naturpress er Norges eneste, helgrønne dagsavis. Stikkord som beskriver våre lesere: Høy miljøbevissthet, samfunnsorienterte, mange fra miljøsektoren, grønt næringsliv, offentlige miljøer, politikere....
Entreprenad
Construction
Med leveranstidningen Entreprenad når du din målgrupp inom entreprenadbranschen....
Psykologi
Psychology & Psychiatry · About Psykologi
How do we find happiness? The balance? The meaning of life? The magazine Psykologi is a popular science magazine for everyone who loves to immerse themselves and who wants to learn more about themselv...
91,000
Total reach (readership) per issue
Other
50%
Men
50%
Women
13-65 years
MovieZine
Movies · Om MovieZine
MovieZine är Sveriges största sajt om film, tv och serier! Vi brinner för popkultur och levererar vass bevakning av nöjesvärlden med hög kvalitet och glimten i ögat.MovieZine erbjuder de senaste nyhet...
VI UNGE
Teens · About Vi Unge
Vi Unge is Denmarks largest teenage universe, which includes all facets of youth life....
203,000
Unique browsers per month
Other
27%
Men
73%
Women
13-37 years
Elbruk
Marketplaces · Om Elbruk
För annonsering kontakta Leeads AB, www.leeads.com.Elbruk hjälper tusentals besökare varje dag med att hitta och jämföra elpriser timme för timme i Sveriges 4 elområden. Målgrupp:75% av användarna bes...
MGDK
Classifieds
MGDK er Danmarks største uafhængige underholdningsmediehus. Vi leverer digitale nyheder 24/7, til den brede danske befolkning, samt til vores Skandinaviske naboer, Norge og Sverige. Med differenti...
50%
Men
50%
Women
35-65 years
What is native advertising?
Native advertising is a type of online advertising where the ad content naturally blends with the content of the platform on which it is displayed, enhancing the user experience of the ad.
Unlike traditional display ads, which can stand out and interrupt the user's experience, native ads are designed to look and feel like a natural part of the website or app they are displayed on.
This form of advertising offers benefits such as higher engagement rates and better click-through rates (CTR) because users find them less intrusive. Native ads can include sponsored posts on social media, recommended articles on news sites, or other content-rich formats that fit naturally into the user's flow.
Understanding and implementing native advertising can help brands create more meaningful and less intrusive advertising experiences for their target audience.
How much does native advertising cost?
A native ad can vary in price from USD 1,500 to USD 12,000, with the price often based on factors such as the website's category, target audience, and reach. The cost can significantly increase if you wish for the ad to be visible for a longer period, or if you want to include additional services such as article production and distribution of the article across various social media channels.
We have listed hundreds of different brands on Ocast offering native advertising and recommend exploring and comparing different options as well as negotiating the price to get a good deal.
Why choose native advertising?
Native advertising is effective due to the way we humans operate and interact with online content. People always crave relevant and valuable content and, as a result, filter out a lot of content that isn't as relevant, like banners via display advertising. We tend to develop something called "banner blindness," a phenomenon where visitors systematically ignore banner ads, which has led to a drastic decrease in the effectiveness of traditional banner advertising over the years.
Native advertising is often more informative and less intrusive, which helps to educate and engage visitors, creating a positive association with the brand. In the long term, when a purchasing need arises, visitors remember the valuable content they consumed through native ads, making them more likely to consider and choose the advertised products or services.
Why is it called native advertising?
Originally, these ads were referred to as "advertorials," but as digital media grew in popularity, the term "native" (or "natives" in plural) became the common term for such ads, whether they are digital or printed.
Are native ads "hidden" ads?
Not at all! According to marketing laws, it should be clearly stated that a native ad is advertising. Hiding an ad as an innocent article can be misleading for the reader, which can harm the advertiser's brand. The goal of native advertising is to offer valuable content while the reader is aware of its commercial nature.
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