Native

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1404 brands found

SE og HØR

Celebrity Gossip · About SE og HØR
sh.dk is one of Denmarks largest entertainment and news sites with all the latest about celebrities, royalty, crime, society and news.
We are there where it happens, when it happens....
251,000
Total reach (readership) per week
Other
42%
Men
58%
Women
13-60 years

Spis Bedre

Food & Drink · About Spis Bedre
SPIS BEDRE's food universe is aimed at everyone who wants to cook and eat tasty food at home. Both on weekdays and at the weekend, when there is better time to enjoy cooking in the kitchen....
25%
Men
75%
Women
13-65 years

JULEN

Interior Decorating · About Christmas
The magazine JULEN is the only magazine that only deals with Christmas.
It is 116 pages long, has been around for 29 years and has a loyal – and growing – readership.
The content is based on the fun a...

SPARKS

Advertising · About SPARKS
With Aller SPARKS, you as a company get the opportunity to collaborate with a large number of Danish, creative influencers who create content for you and market your company and your product.
The SPAR...
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Byggbasen

Marketplaces
Byggbasen är Nordens största gemensamma leverantörsportal för bygg-, fastighet-, och installationssektorn med över 30 000 medverkande företag. Byggbasen skapar förutsättningar för säkra affärer genom ...
50%
Men
50%
Women
25-34 years

Ledernytt

Business · LederNytt
Norges ledende magasin og nettsted med fokus på nyttig innhold for ledere....
45%
Men
55%
Women
30-60 years

MGDK

Classifieds
MGDK er Danmarks største uafhængige underholdningsmediehus.  

Vi leverer digitale nyheder 24/7, til den brede danske befolkning, samt til vores Skandinaviske naboer, Norge og Sverige.

Med differenti...
50%
Men
50%
Women
35-65 years

Notisen Media AB

Local News · Framtidens nyhetsbevakning
Notisen Media AB - ett växande nätverk av digitala nyhetssajterMed hög närvaro i svenska kommuner levererar vi nyhetstjänster som KirunaNytt.se LundNytt.se och många fler. Våra plattformar kombinerar ...
50%
Men
50%
Women
13-65 years

Teknisk Ukeblad Media AS

Tech
50%
Men
50%
Women
30-65 years

Handyman.dk

Classifieds
Med mere end 3.000 artikler, film og dialoger om gør-det-selv arbejde indenfor byggeri og vedligehold, er Handyman.dk et af Danmarks mest betydende medier indenfor gør-det-selv området, og med Kuno Bo...
100%
Men
0%
Women
25-34 years

Udbetalingsoversigt.dk

Finance · About Udbetalingsoversigt.dk
Vi har valgt at lave denne side, for at hjælpe dig med at kende de forskellige offentlige udbetalinger, og lære mere omkring reglerne og datoerne for disse udbetalinger....

Gavetid.dk

Advertising · About Gavetid.dk
Gavetid startede i en personlig søgning efter gode gaver til et familiemedlem. I søgningen fandt vi ud af, at de sider som der var med gaveideer og gaveinspiration var utilstrækkelige, uoverskuelige o...

Bil-nyt.dk

Automotive · About Bil-nyt.dk
Bil-nyt.dk er en hjemmeside med artikler og guides om biler....

Stabilokonomi.dk

Finance · About Stabilokonomi.dk
Velkommen til Stabiløkonomi.dk som er en af danmarks største økonomiblogs og blev startede tilbage i 2017, og som bare var en lille hobbyblog i starten. Målet med bloggen var at udbrede viden omkring ...

iPhoneluppen.dk

Cell Phones & Devices · About iPhoneluppen.dk
iPhoneluppen.dk har siden 2012 sammenlignet priser på og besvaret spørgsmål om den iPhone, som forbrugerne måtte have....

Fuzzy Media

Board Games & Puzzles
Krysslexikon.seMålgrupp: Kvinnor och män. 55+Över 500 000 sidvisningar per månad. Ordlista.seMålgrupp: Kvinnor (60%) och män(40%). Blandad ålder, men cirka 50% är 55+Över 100 000 sidvisningar per måna...
50%
Men
50%
Women
55-64 years

Nya Dagbladet

National News · Om Nya Dagbladet
Nya Dagbladet är Sveriges bredaste helt oberoende dagstidning. NyD grundades 2012 och är oberoende humanistisk.

Genom annonsering på nyadagbladet.se kan du nå hundratusentals vakna och samhällsintres...
50%
Men
50%
Women
24-45 years

TR Media

Sports · About TR Media
Välkommen till Sveriges ledande mediehus med fokus på svensk travsport. Oavsett om du vill nå travintresserade och branschen i stort eller de som spelar på trav, fotboll och spel i allmänhet kan vi er...
64%
Men
36%
Women
35-65 years

ST-tidningen

Local News · Om ST-Tidningen
ST-tidningen har funnits som prenumererad tidning sedan oktober 2021. Då slogs Lokaltidningen STO ihop med gratistidningen ST-tidningen som dessförinnan varit en annonsfinansierad gratistidning sedan ...
46%
Men
54%
Women
35-45 years

Bättre Stadsdel

Local News · Om Bättre Stadsdel
Lokalnyheter i Stockholms mest expansiva stadsdelsområde 
-Battrestadsdel.se är den lokala nyhetssajten i området kring röda linjen i Stockholm: Hägersten-Liljeholmen-Älvsjö-Bredäng-Hornstull med cirk...
20,897
Total reach
Own source
44%
Men
56%
Women
25-65 years

What is native advertising?

Native advertising is a type of online advertising where the ad content naturally blends with the content of the platform on which it is displayed, enhancing the user experience of the ad.

Unlike traditional display ads, which can stand out and interrupt the user's experience, native ads are designed to look and feel like a natural part of the website or app they are displayed on.

This form of advertising offers benefits such as higher engagement rates and better click-through rates (CTR) because users find them less intrusive. Native ads can include sponsored posts on social media, recommended articles on news sites, or other content-rich formats that fit naturally into the user's flow.

Understanding and implementing native advertising can help brands create more meaningful and less intrusive advertising experiences for their target audience.

How much does native advertising cost?

A native ad can vary in price from USD 1,500 to USD 12,000, with the price often based on factors such as the website's category, target audience, and reach. The cost can significantly increase if you wish for the ad to be visible for a longer period, or if you want to include additional services such as article production and distribution of the article across various social media channels.

We have listed hundreds of different brands on Ocast offering native advertising and recommend exploring and comparing different options as well as negotiating the price to get a good deal.

Why choose native advertising?

Native advertising is effective due to the way we humans operate and interact with online content. People always crave relevant and valuable content and, as a result, filter out a lot of content that isn't as relevant, like banners via display advertising. We tend to develop something called "banner blindness," a phenomenon where visitors systematically ignore banner ads, which has led to a drastic decrease in the effectiveness of traditional banner advertising over the years.

Native advertising is often more informative and less intrusive, which helps to educate and engage visitors, creating a positive association with the brand. In the long term, when a purchasing need arises, visitors remember the valuable content they consumed through native ads, making them more likely to consider and choose the advertised products or services.

Why is it called native advertising?

Originally, these ads were referred to as "advertorials," but as digital media grew in popularity, the term "native" (or "natives" in plural) became the common term for such ads, whether they are digital or printed.

Are native ads "hidden" ads?

Not at all! According to marketing laws, it should be clearly stated that a native ad is advertising. Hiding an ad as an innocent article can be misleading for the reader, which can harm the advertiser's brand. The goal of native advertising is to offer valuable content while the reader is aware of its commercial nature.

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