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1399 brands found
Sächsische.de
Local News
Sächsische.de ist eine Website mit den neuesten lokalen Nachrichten und Veranstaltungen....
GO Beauty
Beauty
GO Beauty er Danmarks største skønheds- og livstilsmagasin, onlineunivser og bookingportal. Det er en platform, hvor du kan lære mere om skønhedspleje, sundhed, kosmetiske behandlinger, kirurgi, velvæ...
Elfvoetbal
Soccer
Elfvoetbal is een tijdschrift en website over voetbal met artikelen en analyses van het laatste nieuws uit de branche....
Fabulous Mama
Parenting
Fabulous mama is het glossy lifestyle magazine voor trendy moeders met kinderen tussen de 0 en 12 jaar. fabulousmama.nl verzorgt daarbij jouw dagelijkse portie online inspiratie en glamour.Fabulous ma...
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JFK
Hobbies & Interests
JFK is een Nederlands tijdschrift voor mannen maar reportages en artikelen over bekende profielen, mode en lifestyle.a...
SE og HØR
Celebrity Gossip · About SE og HØR
sh.dk is one of Denmarks largest entertainment and news sites with all the latest about celebrities, royalty, crime, society and news. We are there where it happens, when it happens....
251,000
Total reach (readership) per week
Other
42%
Men
58%
Women
13-60 years
7 TV-Dage
Television · About 7 TV-DAGE
The full overview of the week's TV, all the week's films, crime dramas, TV series and entertainment. And the most important, quick overview of the week's celebrity and royal news. That is the recipe f...
52,000
Total reach (readership) per week
Other
42%
Men
58%
Women
13-65 years
Ude og Hjemme
Family & Relationships · About Ude og Hjemme
Ude og Hjemme is the modern family weekly magazine. We bring relevant articles that touch the emotions and give food for thought....
29%
Men
71%
Women
13-65 years
Familie Journal
Family & Relationships · About Familie Journal
The weekly Familie Journal covers a wide range of good food recipes, consumer material, relevant everyday stories about Danish families, novels and short stories of high quality....
42%
Men
58%
Women
13-65 years
SØNDAG
Women's Health · About SØNDAG
SØNDAG is Denmark's largest women's magazine that inspires and recognizes the adult woman. Our readers are well-orientated and engaged with a great appetite for life....
24%
Men
76%
Women
13-65 years
ISABELLAS
Home & Garden · About ISABELLAS
We focus on the home, food, DIY, the garden and everything that characterizes a good life. The style is both feminine and rustic, and the articles emphasize beauty and aesthetics in the home....
17%
Men
83%
Women
13-65 years
Psykologi
Psychology & Psychiatry · About Psykologi
How do we find happiness? The balance? The meaning of life? The magazine Psykologi is a popular science magazine for everyone who loves to immerse themselves and who wants to learn more about themselv...
91,000
Total reach (readership) per issue
Other
50%
Men
50%
Women
13-65 years
Antik & Auktion
Home & Garden · About Antik & Auktion
Antik & Auktion is for everyone who is particularly interested in antiques, art and design. It is the collector's medium of choice and the indispensable and only trade magazine for antique dealers....
84,000
Total reach (readership) per issue
Other
39%
Men
61%
Women
13-65 years
Vi Elsker Serier
Movies · About Vi Elsker Serier
Vi Elsker Serier is an independent site for all dedicated series fans who want tips and reviews about a wide selection of series. We take pride in geeking out with our users and going in-depth with co...
50%
Men
50%
Women
13-65 years
SPARKS
Advertising · About SPARKS
With Aller SPARKS, you as a company get the opportunity to collaborate with a large number of Danish, creative influencers who create content for you and market your company and your product. The SPAR...
Mark-Posten
Local News · Mark-Posten
Mark-Posten är en av Stampens senaste tillskott i nyhetsvärlden – helt digitalt. Varje dag skriver vi om det som är angeläget, ger dig en bredare inblick i situationen och belyser det som är viktigt f...
Tipser
Advertising · Tipser Embedded Commerce
Tipser is the enterprise platform for embedded commerce, enabling shoppers to make a purchase at the point of inspiration with no redirection. With Tipser, brands are tapping into new sales channels,...
50%
Men
50%
Women
13-65 years
Trabland
Horses
Trabland ist das digitale Tor zu Welt der Pferde!Das lebendige Internetportal bietet neben dem einzigartigen und vollständigen Branchenverzeichnis vor allem auch interessante und wissenswerte Themen f...
0%
Men
100%
Women
25-34 years
What is native advertising?
Native advertising is a type of online advertising where the ad content naturally blends with the content of the platform on which it is displayed, enhancing the user experience of the ad.
Unlike traditional display ads, which can stand out and interrupt the user's experience, native ads are designed to look and feel like a natural part of the website or app they are displayed on.
This form of advertising offers benefits such as higher engagement rates and better click-through rates (CTR) because users find them less intrusive. Native ads can include sponsored posts on social media, recommended articles on news sites, or other content-rich formats that fit naturally into the user's flow.
Understanding and implementing native advertising can help brands create more meaningful and less intrusive advertising experiences for their target audience.
How much does native advertising cost?
A native ad can vary in price from USD 1,500 to USD 12,000, with the price often based on factors such as the website's category, target audience, and reach. The cost can significantly increase if you wish for the ad to be visible for a longer period, or if you want to include additional services such as article production and distribution of the article across various social media channels.
We have listed hundreds of different brands on Ocast offering native advertising and recommend exploring and comparing different options as well as negotiating the price to get a good deal.
Why choose native advertising?
Native advertising is effective due to the way we humans operate and interact with online content. People always crave relevant and valuable content and, as a result, filter out a lot of content that isn't as relevant, like banners via display advertising. We tend to develop something called "banner blindness," a phenomenon where visitors systematically ignore banner ads, which has led to a drastic decrease in the effectiveness of traditional banner advertising over the years.
Native advertising is often more informative and less intrusive, which helps to educate and engage visitors, creating a positive association with the brand. In the long term, when a purchasing need arises, visitors remember the valuable content they consumed through native ads, making them more likely to consider and choose the advertised products or services.
Why is it called native advertising?
Originally, these ads were referred to as "advertorials," but as digital media grew in popularity, the term "native" (or "natives" in plural) became the common term for such ads, whether they are digital or printed.
Are native ads "hidden" ads?
Not at all! According to marketing laws, it should be clearly stated that a native ad is advertising. Hiding an ad as an innocent article can be misleading for the reader, which can harm the advertiser's brand. The goal of native advertising is to offer valuable content while the reader is aware of its commercial nature.
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