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The Daily Journal
News · Daily Journal Media publishes a community-oriented newspaper that focuses on the people of Fergus Falls and the surrounding area. Its role i...
Northeast Mississippi Daily Journal
News · The Northeast Mississippi Daily Journal is the largest daily newspaper in northeast Mississippi. It was first published in 1872. It is based...
Columbia Missourian
News · The Columbia Missourian is a community news organization managed by professional editors and staffed by Missouri School of Journalism studen...
Joplin Globe
News · As one of Jasper County's longest-running businesses, The Joplin Globe has a more than 120-year history of covering the region's current eve...
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St. Joseph News-Press
News · The St. Joseph News-Press is a daily morning newspaper based in St. Joseph, Missouri. It is the flagship publication of the News-Press & Gaz...
The Laconia Daily Sun
News · The Laconia Daily Sun is a five-day (Tuesday through Saturday) free morning daily newspaper published in the city of Laconia, New Hampshire,...
New Hampshire Union Leader
News · The New Hampshire Union Leader and Sunday News deliver trusted news, information and resources connecting the Granite State.As publisher of ...
The Telegraph NH
News · The Telegraph has been the trusted source for local news and information in southern New Hampshire nearly two centuries.Our powerful reach, ...
Bedford Bulletin
News · Neighborhood News is the publisher of five free weeklies, based in Manchester, New Hampshire. The five weeklies are The Hooksett Banner, The...
The Daily Targum
News · The Daily Targum is the official student newspaper of Rutgers, the State University of New Jersey. Founded in 1867, it is the second-oldes...
Montclair Local
News · We are a startup independent local printed weekly newspaper whose mission is to “Spark dialogue, objectively inform, and build community in ...
TAPinto
News · TAPinto.net is a network of more than 90 franchised online local news and digital marketing platforms in New Jersey, New York, Pennsylvania,...
Discovery Print
Advertising · Discovery Print is DC Thomson’s contract newspaper printer based at the Kingsway plant in Dundee. It has a portfolio of products in a range ...
Animals and You
Pets & Animals · Animals and You is a magazine that is dedicated to animals, both pets and wild animals. It is a publication that is aimed at girls aged betw...
The Sampson Independent
News · The Sampson Independent is an American, English language daily newspaper headquartered in Clinton, Sampson County, North Carolina. The paper...
Minot Daily News
News · The Minot Daily News is an American daily newspaper, printed in downtown Minot, North Dakota. It originated as the Burlington Reporter and ...
Williston Herald
News · Williston Herald Media offers the Williston area and Williams County the best source for news and sports coverage. The newspaper covers nort...
Tribune Chronicle
News · The Tribune Chronicle is a daily morning newspaper serving Warren, Ohio and the Mahoning Valley area of the United States. The newspaper cla...
The Crescent-News
News · The Crescent-News is the largest daily newspaper in the four county area comprising Northwest Ohio and is owned by the Adams Publishing Grou...
The Review OH
News · The Review is a daily local newspaper based in East Liverpool, Ohio and serving the city of East Liverpool, southern Columbiana County, Ohio...
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What is an insert in the context of advertising?
An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.
Why should one consider advertising via inserts?
Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.
You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.
What is the cost to advertise with an insert?
The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.
Which type of company should invest in advertising via inserts?
Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.
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