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514 brands found
Arizona Capitol Times
News · Arizona Capitol Times is the only newspaper in the state that provides in-depth coverage of what is happening at the state Capitol. From leg...
Scottsdale Independent
News · Independent Newsmedia is a unique publishing and printing company that supports every American’s First Amendment rights and encourages and ...
Zin Magazine
Entertainment · Zin Magazine is een tijdschrift voor iedereen boven de 50, de mooiste tijd van je leven....
Vriendin
Women's Health · Vriendin is een tijdschrift voor vrouwen om zich in te herkennen en ervaringen mee te delen....
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Holland Herald
Travel · Adverteer met de Holland Herald, een magazine uitgegeven door KLM....
Helden
Entertainment · Helden is een sportmediabedrijf en begon als een sportmagazine....
Weekblad De Brug
News · Weekblad De Brug is een Nederlandse lokale krant en brengt het laatste nieuws....
Louwers Mediagroep
Advertising · Louwers Mediagroep maakt magazines met bijzondere thema's en helpt bedrijven bij het plannen van hun communicatie en marketing....
Elegance
Style & Fashion · Elegance is zowel in print als online beschikbaar met artikelen en reportages over reizen, culinaire vraagstukken en beauty....
VN.at
News · Auf VN.at können Sie sich über Neuigkeiten und Veranstaltungen aus Vorarlberg informieren....
DiePresse
Regional News · DiePresse ist eine überregionale Tageszeitung in Österreich mit Sitz in Wien und berichtet über aktuelle Nachrichten aus dem In- und Ausland...
Kleine Zeitung
Regional News · Kleine Zeitung ist eine österreichische Tageszeitung mit aktuellen Nachrichten und Ereignissen....
Tiroler Tageszeitung
Regional News · Die Tiroler Tageszeitung ist eine regionale Tageszeitung und sowohl in Printform als auch online erhältlich....
Falter
Advertising · Falter ist ein wöchentlich erscheinendes Zeitungs- und Online-Portal....
Öberösterreichisches Volksblatt
Advertising · Werben Sie mit dem Öberösterreichischen Volksblatt, das die neuesten Nachrichten und Weltereignisse teilt....
MeinBezirk
News · MeinBezirk ist eine Online-Plattform, die den Großteil der Lokalzeitungen sammelt....
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What is an insert in the context of advertising?
An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.
Why should one consider advertising via inserts?
Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.
You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.
What is the cost to advertise with an insert?
The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.
Which type of company should invest in advertising via inserts?
Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.
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