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Martins Ferry Times Leader
News
The Times Leader is a daily newspaper published in English. The newspaper operates through various departments, such as administration, advertising, business office, circulation and news management. ...
Norwalk Reflector
News
The Norwalk Reflector is a newspaper in Norwalk, Ohio, published Monday through Saturday, except U.S. federal holidays, in Norwalk, Ohio, United States with a daily distribution of approximately 5,600...
Salem News
News
The Salem News (formerly the Salem Evening News) is an American daily newspaper serving southern Essex County, Massachusetts. Although the paper is named for the city of Salem, its offices are now in ...
The Sandusky Register
News
The Sandusky Register is a daily newspaper serving Sandusky, Ohio, as well as nearby Port Clinton and the Lake Erie Islands (collectively known regionally as Vacationland).The Sandusky Register has be...
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Herald-Star
News
The Herald-Star is a daily newspaper based in Steubenville, Ohio.Its history began in 1806 with the founding of the Western Herald by William Lowry and John Miller. Miller, who left the paper to fight...
The Other Paper
News
The Other Paper serves Vermont’s second largest city. Published since 1977, it is the trusted go-to source for local news, connecting readers every week with what matters, including municipal, legisla...
The Miami Student
News
The Miami Student is the official student-published newspaper at Miami University in Oxford, Ohio, published weekly every Tuesday during the academic year. It claims to be the oldest university newspa...
Eugene Weekly
News
Eugene Weekly is an alternative weekly newspaper published in Eugene, Oregon. The paper, published every Thursday, has a circulation of 39,850. It publishes an annual "Best of Eugene" list, a restau...
Daily Emerald
News
The Emerald has served the University of Oregon with news and information since 1900. Our mission is to train students, serve the UO community and run a financially sustainable nonprofit business.The ...
The Westerly Sun
News
The Westerly Sun is a seven-day daily newspaper published in Westerly, Rhode Island, United States, covering portions of Washington County, Rhode Island, and New London County, Connecticut. The Sun is...
The North Providence Breeze
News
On March 27, 1996, The Valley Breeze began in the Cumberland home of its founder, Publisher Thomas V. Ward, a photojournalist and editor, in partnership with Deputy Publisher James Quinn, an advertisi...
The Valley Breeze of Cumberland & Lincoln
News
On March 27, 1996, The Valley Breeze began in the Cumberland home of its founder, Publisher Thomas V. Ward, a photojournalist and editor, in partnership with Deputy Publisher James Quinn, an advertisi...
The Valley Breeze of North Smithfield and Woonsocket
News
On March 27, 1996, The Valley Breeze began in the Cumberland home of its founder, Publisher Thomas V. Ward, a photojournalist and editor, in partnership with Deputy Publisher James Quinn, an advertisi...
The Valley Breeze & Observer
News
In February, 2006, The Valley Breeze purchased the Burgess family’s 50-year-old Observer paid weekly newspaper of Smithfield, R.I. and the North Star free weekly of North Providence, R.I. Both communi...
Barrington Times
News
EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837.Today we publish the Barrington Times, Warren Times-Gazette,...
Bristol Phoenix
News
EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837.Today we publish the Barrington Times, Warren Times-Gazette,...
East Providence Post
News
EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837.Today we publish the Barrington Times, Warren Times-Gazette,...
Sakonnet Times
News
EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837.Today we publish the Barrington Times, Warren Times-Gazette,...
Warren Times-Gazette
News
The Warren Times-Gazette is a weekly newspaper in Bristol County, Rhode Island covering local news, sports, business and community events. It is owned by East Bay Newspapers and has a paid circulation...
Portsmouth Times
News
EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837.Today we publish the Barrington Times, Warren Times-Gazette,...
What is an insert in the context of advertising?
An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.
Why should one consider advertising via inserts?
Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.
You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.
What is the cost to advertise with an insert?
The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.
Which type of company should invest in advertising via inserts?
Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.
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