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Display advertising in North Carolina

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Best Display advertising providers in North Carolina

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579 brands found

Beaufort Gazette

News
The Island Packet serves southern Beaufort County, highlighted by Hilton Head Island, a popular tourist area known for its lovely beaches and premier golf and tennis destinations, and Bluffton, one of...

Greenville News

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The Greenville News is a daily morning newspaper published in Greenville, South Carolina. After The State in Columbia and Charleston's The Post and Courier, it is the third largest paper in South Caro...

Rock Hill Herald

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The Herald is the leading source of local news, information and advertising for residents in the greater Rock Hill, S.C., area, which includes York, Chester, and parts of Lancaster counties. York Coun...

Independent-Mail

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The Anderson Independent-Mail started in 1899 when G. Pierce Brown began publishing the afternoon Anderson Daily Mail. Later, Wilton E. Hall, who had started the Morning Anderson Independent, bought t...
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Island Packet

News
The Island Packet serves southern Beaufort County, highlighted by Hilton Head Island, a popular tourist area known for its lovely beaches and premier golf and tennis destinations, and Bluffton, one of...

The Item

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Founded by Hubert Graham Osteen, The Sumter Item has been serving Sumter County and the surrounding area in South Carolina since 1894. The Item, as it's commonly referred to, publishes a newspaper fiv...

The Post and Courier

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The Post and Courier, the South’s oldest daily newspaper, traces its roots to The Courier, founded in 1803, and The Evening Post, founded in 1894. In 1926, the two newspapers were drawn closer togethe...

The Morning News

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The Morning News is a daily newspaper with a circulation of about 35,000, based in Florence, South Carolina. It is owned by Lee Enterprises.It was founded as the Farmers' Friend in 1887, and was part ...

The State

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The State Media Company’s logo incorporates the state tree, the Palmetto, chosen when the company was founded, as a symbol of the commitment to the state of South Carolina. That commitment is upheld b...

Sun News SC

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The Sun News serves the high-growth South Carolina coastal counties of Horry and Georgetown. Locals know the area as "The Grand Strand," defined by 60 miles of sandy beaches from the border of North C...

Lexington Herald-Leader

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The Lexington Herald traces its roots to 1870 and the Lexington Leader to 1888. Leader owner John G. Stoll bought the Herald in 1937; Knight Newspapers bought them in 1973. The papers merged Jan. 1, 1...

The Daily Independent KY

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The Daily Independent is a morning newspaper covering the city of Ashland and surrounding areas of Boyd County, Kentucky. Previously published daily, the print schedule was reduced to five days a week...

Henderson Gleaner

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The Henderson Gleaner (also known as The Gleaner) is the daily newspaper in Henderson, Kentucky. The newspaper is published Tuesday through Sunday mornings. It has not been published on Mondays since ...

Messenger-Inquirer

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The Messenger-Inquirer publishes seven days a week and is the primary daily newspaper serving Daviess, Hancock, McLean, Muhlenberg and Ohio counties in western Kentucky. The main office and production...

Richmond Register

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The Richmond Register is a three daily newspaper based in Richmond, Kentucky, and covering Madison County. It publishes Tuesday, Thursday and Saturday. The Register is owned by Community Newspaper Hol...

Commonwealth Journal

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The Commonwealth Journal, Pulaski County's only daily newspaper, is rich in history and tradition. The Commonwealth Journal is the product of the merger of two weekly newspapers: The Somerset Journal,...

The Daily News KY

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Commonly known as the Bowling Green Daily News, the paper traces its roots to the Bowling Green Democrat, originally the Gazette, which was founded in 1854. In 1882, John B. Gaines established the Dai...

The Kentucky Kernel

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The Kentucky Kernel Founded in 1908 and independent since 1972, the Kentucky Kernel is the non-profit, student-run newspaper for the University of Kentucky. The Kernel offers the most extensive news c...

Moultrie Observer

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The Moultrie Observer, "your friend and neighbor since 1894," is a weekly newspaper published in Moultrie, Georgia. The paper is distributed on Wednesdays.Gannett acquired the paper with its acquisiti...

Marietta Daily Journal

News
The Marietta Daily Journal (MDJ) is a daily newspaper published in Marietta, Georgia. It has a daily paid circulation of approximately 17,000 copies, and covers local, national and international news....
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What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

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