Display Advertising in Connecticut

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Best Display Advertising Providers in Connecticut

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564 brands found

Westport Minuteman

News · The Fairfield Minuteman was a local newspaper of Fairfield, Connecticut. Combined with the Westport Minuteman, both of which were owned by t...
Active in Connecticut
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Charger Bulletin

News · Founded in 1938, The Charger Bulletin is the student news source of the University of New Haven. The Charger Bulletin publishes articles tha...
Active in Connecticut
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The Daily Campus

News · The Daily Campus is UConn's independent, student-run newspaper. We strive to provide the UConn community with fair, accurate, relevant and e...
Active in Connecticut
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Fairfield Mirror

News · A weekly newspaper reflecting Fairfield culture since 1977, The Mirror aims to project an independent and accurate student perspective with ...
Active in Connecticut
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Yale Daily News

News · The Yale Daily News is the nation’s oldest college daily newspaper and has been financially and editorially independent since its founding o...
Active in Connecticut
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The Spectrum

News · The Spectrum is a student-run weekly newspaper publication first established in 1983. The staff consists of nearly 20 editors and more than ...
Active in Connecticut
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The Providence Journal

News · The Providence Journal, colloquially known as the ProJo, is a daily newspaper serving the metropolitan area of Providence, Rhode Island, and...
Active in Rhode Island
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The Valley Breeze of Pawtucket

News · In August 2009, The Valley Breeze founded its 5th newspaper, serving Pawtucket, R.I. Each week more than 9,000 papers are distributed there ...
Active in Rhode Island
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The Brown Daily Herald

News · The Brown Daily Herald, Inc. is a financially independent, nonprofit media organization with more than 250 students working across our journ...
Active in Rhode Island
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The Newport Daily News

News · The Newport Daily News is a six-day daily newspaper serving Newport County, Rhode Island. It publishes in the mornings on weekdays (Monday t...
Active in Rhode Island
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The Westerly Sun

News · The Westerly Sun is a seven-day daily newspaper published in Westerly, Rhode Island, United States, covering portions of Washington County, ...
Active in Rhode Island
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The North Providence Breeze

News · On March 27, 1996, The Valley Breeze began in the Cumberland home of its founder, Publisher Thomas V. Ward, a photojournalist and editor, in...
Active in Rhode Island
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The Valley Breeze of Cumberland & Lincoln

News · On March 27, 1996, The Valley Breeze began in the Cumberland home of its founder, Publisher Thomas V. Ward, a photojournalist and editor, in...
Active in Rhode Island
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The Valley Breeze of North Smithfield and Woonsocket

News · On March 27, 1996, The Valley Breeze began in the Cumberland home of its founder, Publisher Thomas V. Ward, a photojournalist and editor, in...
Active in Rhode Island
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The Valley Breeze & Observer

News · In February, 2006, The Valley Breeze purchased the Burgess family’s 50-year-old Observer paid weekly newspaper of Smithfield, R.I. and the N...
Active in Rhode Island
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Barrington Times

News · EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837....
Active in Rhode Island
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Bristol Phoenix

News · EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837....
Active in Rhode Island
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East Providence Post

News · EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837....
Active in Rhode Island
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Sakonnet Times

News · EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837....
Active in Rhode Island
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Warren Times-Gazette

News · The Warren Times-Gazette is a weekly newspaper in Bristol County, Rhode Island covering local news, sports, business and community events. I...
Active in Rhode Island
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What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

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