Display

Display advertising in Arizona

Time for a display campaign? Ocast has gathered thousands of solutions in one place so you can get started quickly. Fill in the form and start receiving offers for campaign proposals.

Best Display advertising providers in Arizona

Filter

642 brands found

The Press Democrat

News
The very first newspaper in Santa Rosa – the parent of today’s Press Democrat, was begun in 1857, just three years after Santa Rosa was chosen as the seat of Sonoma County and seven years after Califo...

Inland Valley Daily Bulletin

News
The Inland Valley Daily Bulletin is a daily newspaper based in Rancho Cucamonga, California, serving the Pomona Valley and southwest San Bernardino County. The Daily Bulletin is a member of the Southe...

The Tribune

News
San Luis Obispo County is located on California's Central Coast, approximately halfway between Los Angeles and San Francisco. The Tribune is dedicated to providing the most up-to-date and comprehensiv...

The Desert Sun

News
The Desert Sun was first published Aug. 5, 1927, as a free weekly newspaper printed in Banning and staffed by one person, Carl Barkow. The newspaper's first Palm Springs office was in the Palm Springs...
Want to be seen here?Connect your company to the marketplace for free.
Register for free

Redding Record Searchlight

News
The John P. Scripps Newspaper Group published the first edition of the Redding Record Oct. 17, 1938.The newspaper has evolved significantly over the years. It now reaches even more readers through dig...

Chico Enterprise-Record

News
The Chico Enterprise-Record is the daily newspaper of Chico, California. Also known as the E-R, the newspaper was first published in Bidwell Bar, California as the Butte Record in 1853 and is now part...

Santa Barbara News-Press

News
The Santa Barbara News-Press is a broadsheet newspaper based in Santa Barbara, California.The oldest predecessor (the weekly Santa Barbara Post) of the News-Press started publishing on May 30, 1868....

The Monterey County Herald

News
The Monterey County Herald is a 15,000 circulation daily newspaper and online news source, serving the diverse communities of Monterey County with local news, sports, business, entertainment, and othe...

Daily Press

News
The Daily Press is a daily newspaper published in Victorville, California. It was owned by Freedom Communications from 1978 to 2014, when it was sold to New Media Investment Group. The 2010 circulatio...

Times-Standard

News
the Times-Standard — the North Coast’s daily newspaper — has survived and thrived for more than a century and a half.The first Humboldt Times was published in September 1854 in Humboldt County. The Hu...

Bakersfield Californian

News
The Bakersfield Californian publishes newspapers. The Company supplies news articles about obituaries, business, advices, politics, jobs, classifieds, sports, lifestyle, opinions, and more. The Bakers...

Palo Alto Daily Post

News
The Daily Post is a free newspaper in Palo Alto, California, founded in 2008 by the Palo Alto Daily News's founders, Dave Price and Jim Pavelich, who had sold that paper to new owners three years earl...

Merced Sun-Star

News
Merced is the county seat of Merced County, which is located in the heart of California’s fertile San Joaquin Valley. Merced is home to the University of California’s 10th and newest campus, which ope...

The Mendocino Voice

News
The Mendocino Voice is an online news service based and operating in Mendocino County. We cover all aspects of Mendocino life and happenings in a way that's fast and accountable to the people. Since s...

Lodi News-Sentinel

News
The Lodi News-Sentinel is a daily newspaper based in Lodi, California.The community newspaper is the main source of information about the civic, social and business lives of people in Northern San Joa...

Appeal-Democrat

News
The Appeal-Democrat is the No. 1 local news source for Sutter and Yuba counties, serving readers since 1860.The Appeal-Democrat has grown with the California Mid-Valley community – from the unpaved pa...

Napa Valley Register

News
The Napa Valley Register is a daily newspaper located in Napa, California. The paper began publication on August 10, 1863. By 1864, the newspaper had dropped “Valley” from its name, becoming simply th...

The Daily Californian

News
The Daily Californian is an independent, student-run newspaper serving the UC Berkeley campus and the Berkeley, CA community. It publishes Monday, Tuesday, Thursday and Friday during the academic year...

The Stanford Daily

News
The Stanford Daily newspaper is the primary holding of The Stanford Daily Publishing Corporation. Founded in 1973, The Stanford Daily Publishing Corporation operates as a California non-profit corpora...

Daily News

News
The Daily News is a morning newspaper in Red Bluff, California and Tehama County, California. It was founded in November 1885 and is now owned by Digital First Media, formerly MediaNews Group. MediaNe...
Loaded 20 of 642 results
Load more

What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

Want to be seen here?

Connect your company to the marketplace for free.