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115 brands found
Liquor.com
Food & Drink · Liquor.com is dedicated to good drinking and great living. We inspire, entertain and educate anyone—and everyone—interested in what happens ...
Better Homes & Gardens
Home & Garden · Better Homes and Gardens is the fourth best selling magazine in the United States. The editor in chief is Stephen Orr. Better Homes and Gard...
MyDomaine
Home & Garden · MyDomaine is a lifestyle website that provides information and inspiration on interior design, fashion, beauty, and living well. The website...
Southern Living
Home & Garden · Southern Living is a lifestyle magazine aimed at readers in the Southern United States featuring recipes, house plans, garden plans, and inf...
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Successful Farming
Home & Garden · Successful Farming began in 1902 as a publication built on service journalism to help American farmers. Today, our brand includes an award-w...
Byrdie
Beauty · Byrdie is a digital media brand that focuses on beauty, wellness, and lifestyle content. It offers articles, tutorials, product reviews, and...
Brides
Style & Fashion · Brides is a wedding planning and lifestyle media brand that provides inspiration and information for brides-to-be. The brand offers a wide ...
InStyle
Style & Fashion · InStyle was an American monthly women's fashion magazine founded in 1994. It was published in the United States by Dotdash Meredith. In Feb...
SHAPE
Style & Fashion · At Shape, wellness is for all. Whether you are working toward a specific fitness goal or just hope to feel better and have more energy, our ...
TRAVEL + LEISURE
Travel · Travel + Leisure is a travel and lifestyle media brand that provides travel inspiration, advice, and information to consumers. The brand ope...
TripSavvy
Travel · TripSavvy is a travel media brand that provides travel advice, inspiration, and information to help travelers plan their trips. The brand op...
Lifewire
Tech · Lifewire is a technology information and advice website. The website's owner is Dotdash Meredith, originally About.com, which launched Lifew...
Treehugger
Education · Treehugger, the only modern sustainability site that offers advice, clarity, and inspiration for both the eco-savvy and the green-living nov...
People en Español
Entertainment · People en Español is a Spanish-language American magazine published by Dotdash Meredith that debuted in 1996, originally as the Spanish-lang...
Entertainment Weekly
Entertainment · Entertainment Weekly (sometimes abbreviated as EW) is an American digital-only entertainment magazine based in New York City, published by D...
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What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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