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114 brands found
The Gazette IA
News · The Gazette has been locally owned for more than 130 years. Little caption information available in this July 1960 photo, showing The Gazett...
The Wichita Eagle
News · The Wichita Eagle, in print and online as Kansas.com, is the leading and essential source for news, information, commentary, and advertising...
South china morning post(SCMP)
News · The South China Morning Post, with its Sunday edition, the Sunday Morning Post, is a Hong Kong-based English-language newspaper owned by Ali...
Sports Illustrated
News · Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, auth...
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Delish
Food & Drink · Delish is the expert in creating fun food stories and enticing food lovers everywhere to join the party—and this is the dream team behind th...
Newsday
News · Newsday is an American daily newspaper that primarily serves Nassau and Suffolk counties on Long Island, although it is also sold throughout...
Arizona Range News
News · Established in 1882, the Arizona Range News has served the Willcox community for 132 years and strives toward excellence in community journa...
Douglas Dispatch
News · Douglas, Arizona, located along the U.S.-Mexico border, saw the debut of its first two newspapers within a month of each other in early 1902...
Eastern Arizona Courier
News · Eastern Arizona Courier formerly known as The Graham County Guardian is an award-winning community newspaper serving Safford, Arizona since ...
Phoenix New Times AZ
News · Since its founding in 1970, Phoenix New Times has become a cultural force in the Valley of the Sun.Thanks to our early commitment to digital...
The Dollop
Entertainment · Comedians Dave Anthony and Gareth Reynolds picks a subject from history and examine it....
Apartment Therapy
Home & Garden · Apartment Therapy is the leading independent home site, designed to guide our readers in creating a home that’s happy, healthy, and uniquely...
Kitchn
Food & Drink · Kitchn is a food site made by a nationally distributed staff of home cooks. We reach a large audience with a personal voice, guiding our rea...
Taste of Home
Food & Drink · Taste of Home is the leader in engaging and celebrating home cooks. From comprehensive "How To's" to insightful product recommendations, we ...
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What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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