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16 brands found
TechRadar
Tech · Our world-class experts live and breathe the latest technology, and we offer clear, unbiased, useful advice, as well as tips & tricks from o...
Plymouth Chronicle
Advertising · Delivered door to door, to 92,000 homes. Four local areas, which combined, reach the vast majority of Plymouth. Select areas to suit your bu...
Esquire UK
Style & Fashion · Esquire is an American men's magazine. Currently published in the United States by Hearst Communications, it also has more than 20 internati...
Ideal Home
Home & Garden · The home of great ideas for more than 100 years, Ideal Home is your one-stop-shop for all things home. We’re here to make the best home desi...
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Cosmopolitan UK
Entertainment · Cosmopolitan is an American monthly fashion and entertainment magazine for women, first published based in New York City in March 1886 as a ...
Country Living Uk
Home & Garden · At Country Living, we are committed to bring you the best advice and inspiration for your home, from interiors to gardening and pets. Whethe...
Delish UK
Food & Drink · Delish UK is your ultimate foodie best friend who always knows the best restaurants to eat in, hosts amazing dinner parties and can make a m...
Digital Spy
Entertainment · Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. S...
ELLE UK
Style & Fashion · Elle (stylized ELLE) is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture...
ELLE Decoration UK
Interior Decorating · ELLE Decoration is the world's bestselling design and interiors brand, showcasing inspirational and luxurious interiors alongside expert adv...
Good Housekeeping UK
Style & Fashion · For the past 100 years, Good Housekeeping, Britain’s biggest-selling lifestyle magazine, has delivered recipes and consumer tests, as well a...
House Beautiful UK
Home & Garden · House Beautiful is an interior decorating magazine that focuses on decorating and the domestic arts. First published in 1896, it is current...
Men’s Health UK
Health · Men's Health (MH), published by Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries. It is also the best-...
Women’s Health UK
Health · Women's Health (WH), published by Hearst, is a lifestyle magazine centered on health, sex, nutrition, and fitness. It is published ten times...
Journey UK
Travel · The journey is the travel magazine and website from Princess Cruises, produced by Hearst UK.Using experienced travel writers and editors, Jo...
NetDoctor UK
Health · NetDoctor is the UK’s leading independent health and wellbeing site, offering consumers access to expert and comprehensive health and lifest...
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What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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