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Style & Fashion · Prima is a monthly women's magazine published in Paris, France. The magazine has been in circulation since 1982. It has editions in Spain, G...
Style & Fashion · Red is full of real-life fashion, beauty and inspirational lifestyle pieces but, at it's core, Red informs, advises and supports its Gen X r...
Health · Women's Health (WH), published by Hearst, is a lifestyle magazine centered on health, sex, nutrition, and fitness. It is published ten times...
Advertising · Financially Fabulous is a powerful combination of content and events from the UK’s best-loved magazine brands. Tailored to provide women wit...
Travel · The journey is the travel magazine and website from Princess Cruises, produced by Hearst UK.Using experienced travel writers and editors, Jo...
News · The Sun is a British tabloid newspaper, published by the News Group Newspapers division of News UK. It was founded as a broadsheet in 1964 a...
News · The Times is a British daily national newspaper based in London. It began in 1785 under the title The Daily Universal Register, adopting its...
News · The Sunday Times was founded in 1822 and has a history of innovation stretching from a female proprietor in 1887 and a female editor in 1894...
News · TalkTV is a British television channel owned and operated by News UK. It launched on 25 April 2022.The channel features video simulcasts of ...
News · The TLS is a world leading journal for literature and ideas. Founded in 1902, it publishes book reviews, poetry and prose by writers from ar...
Style & Fashion · Vogue is the fashion bible. Since the launch of the British edition in 1916, Vogue has been the pre-eminent fashion magazine. Today, Vogue c...
Style & Fashion · Launched in 2005, GQ Style is the most dynamic, diverse and cutting-edge men's fashion magazine in the UK. Published biannually, GQ Style co...
Style & Fashion · GLAMOUR is the online and print destination for millennial and Gen Z beauty-loving women. Since its launch in 2001, it has transformed from ...
Travel · Condé Nast Traveller, launched in 1997, has been at the vanguard of a new age of exploration and luxury travel. Today, Condé Nast Traveller'...
Entertainment · Vanity Fair is the biography of our age. With a unique mix of glamour and grit, Vanity Fair opens the doors to Hollywood, high finance, medi...
Style & Fashion · Tatler was first published in 1709. Today, more than 300 years later, Tatler magazine is published both in print and digitally, with a dyna...
Home & Garden · House & Garden launched in 1947 and showcases the best in international design and decoration from around the world. House & Garden is one ...
Home & Garden · The World of Interiors inspires devotion in those who have a passion for design. Authoritative, relevant and lavish, The World of Interiors ...
News · Wired explores the ideas and innovations that are reshaping our world and is targeted at an intellectually curious, smart urban elite. Launc...
Hotels · Condé Nast Johansens is the principal reference guide for independent travellers.Condé Nast Johansens is a global collection of independent ...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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