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News · The Sunday Mail is Scotland's best-selling newspaper. Rich in heritage like sister title the Daily Record, it offers Scottish exclusives, aw...
News · The Daily Star is a daily tabloid newspaper published from Monday to Saturday in the United Kingdom since 2 November 1978. On 15 September 2...
News · The Daily Star Sunday is a weekly tabloid newspaper published in the United Kingdom. It was launched as a sister title to the Daily Star on ...
News · DorsetLive is the leading news, entertainment and information website for Dorset, bringing you everything you need to know about our wonderf...
News · The Express & Echo was established in 1904 as the result of a merger between the Western Echo and the Devon Evening Express, which was found...
News · Local World is a local media business that brings together Northcliffe Media and Iliffe News and Media. Our vision is to transform regional ...
News · Edinburgh Live is your companion to life in Scotland’s capital, bringing you the best the city has to offer, from festivals to food and drin...
News · The EssexLive website has grown out of a newsroom that has served the county for more than 250 years.The Essex Chronicle newspaper was launc...
News · football.london is the first 24/7, fan-led resource for the capital's clubs.Shining a light on the issues fans really want to know about, pr...
News · Football Scotland’s objective is to provide fans a different look into the mad and wonderful world of Scottish football. Our game is unique ...
News · Glasgowlive.co.uk is the biggest news site covering the city of Glasgow.On launching in April 2016 we set out with the aim of taking a posit...
News · The Gloucestershire Echo is a local weekly newspaper based in Gloucester, England. Published every Thursday, it covers the areas of Bishops ...
News · The Scunthorpe Telegraph is a 24/7 website and weekly newspaper covering news, sport and entertainment across North Lincolnshire.Our journal...
News · HampshireLive was launched in June 2020 to tell the stories that matter most to the people of Hampshire. Our team of reporters generate live...
News · HertsLive is the leading news, sport, entertainment and information website for Hertfordshire, bringing you everything you need to know abou...
News · The Hull Daily Mail is an English regional daily newspaper for Kingston upon Hull, in the East Riding of Yorkshire. The Hull Daily Mail has ...
News · InYourArea is the UK's leading local news, information and community platform. InYourArea lets you follow the latest local news, information...
Business · Insider.co.uk is the website of Scottish Business Insider, Scotland's oldest business magazine.First published in April 1984, Scottish Busin...
News · The Kent and Sussex Courier is an English regional newspaper, published in Royal Tunbridge Wells, Kent. The paper was the result of an amalg...
News · The Sevenoaks Chronicle is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Sevenoaks Chronicle represents the...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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