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The EssexLive website has grown out of a newsroom that has served the county for more than 250 years.The Essex Chronicle newspaper was launched in 1764 and has remained the paper of record from its he...
PinkNews is the largest and most influential LQBTQ+ media company producing some of the most read and watched LGBTQ+ content globally. Each month across our award-winning website, social platforms and...
The Daily Mail is a British daily middle-market tabloid newspaper and news website published in London. Founded in 1896, it is the United Kingdom's highest-circulated daily newspaper. Its sister paper...
Classic Car Weekly is the UK’s must-read classic car newspaper.Packed with hundreds of classic cars along with classic car parts for sale every week and the news stories that matter to real enthusiast...
Tatler was first published in 1709. Today, more than 300 years later, Tatler magazine is published both in print and digitally, with a dynamic website focusing on parties and people, a dedicated soci...
DerbyshireLive - part of Reach plc - is the online edition of the Derby Telegraph, which has earned a reputation as an important and trusted source of news within its community.Since 1879, we have bro...
BBC History Magazine is Britain’s biggest-selling history brand with a highly engaged and loyal audience. It brings history to life with informative, lively and entertaining features written by the wo...
The Mirror, official name The Daily Mirror, daily newspaper published in London that frequently has the largest circulation in Britain. The Mirror was founded by Alfred Harmsworth, later Viscount Nor...
Decanter is the world’s leading wine media brand with a total monthly reach in excess of 2.2 million via our print, digital and social channels....
Britain’s leading monthly biking magazine, Bike celebrates the brilliance, difference and detail of all the bikes that matter.From road tests to expert advice on planning a trip to choosing a new bike...
As the UK’s first-ever home interest magazine, Homes & Gardens has been shaping British style for 100 years. In 2022, we were voted Best Online Brand: Consumer at the Digital Publishing Awards.The Hom...
ChronicleLive, part of Reach plc, is one of England’s top 5 biggest regional news sites, with a monthly audience of around 4m unique browsers a month. Based in Newcastle, it’s a trusted and credible ...
The home of great ideas for more than 100 years, Ideal Home is your one-stop-shop for all things home. We’re here to make the best home design accessible to everyone, and our unique formula of home de...
MoneyWeek’s mission is to bring you news, analysis and information to help you make informed investment decisions as well as bring you the news that matters to your personal finances.From share tips, ...
Tractor & Machinery is the world’s best-selling tractor magazine. Onsale every four weeks, this 180-page publication covers tractors from the 1940s through to the 1990s, reflecting an era of tremendou...
Weekend’s readers remain highly engaged with the magazine that they tell us provides comprehensive TV listings better than any paid-for magazine.With striking covers featuring exciting stars of the sm...
The UK’s best website for buying and selling classic cars, parts and autojumble, it attracts loyal, enthusiastic and well-informed buyers.The site – which also features in-depth reviews and the latest...
Model Rail Magazine is a British railway magazine that specializes in rail transport modeling. It has been published since 1997 and was originally a supplement to Rail. The magazine provides informati...
Red is full of real-life fashion, beauty and inspirational lifestyle pieces but, at it's core, Red informs, advises and supports its Gen X readers through life. Red knows how to savour and enjoy and c...
The Liverpool Echo is a newspaper published by Trinity Mirror North West & North Wales – a subsidiary company of Reach plc and is based in St Paul's Square, Liverpool, Merseyside, England. It is publi...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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