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356 brands found

Vogue Scandinavia

Style & Fashion · Vogue is the number one fashion magazine in the world. Since the launch in August 2021, Vogue Scandinavia has had more than 5M digital users...
Active in 8 locations
Offers Display

TechRadar

Tech · Our world-class experts live and breathe the latest technology, and we offer clear, unbiased, useful advice, as well as tips & tricks from o...
Active in 5 locations
Offers Display
Reaches 70% men, 30% women, 25-44 years

Hydrogen Insight

Media · Hydrogen Insight was launched in 2022 as a spin-off from energy transition publication Recharge.
Our mission is to deliver engaging and inde...
Active in United Kingdom
Offers Display
Reaches 50% women, 50% men, 13-65 years

Bedford Independent

Local News · With more and more people reading news online, the Bedford Independent has fast become the area’s most widely read news source with over 130...
Active in United Kingdom
Offers Display
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Upstream

Media · Rely on Upstream for up-to-the-minute news, trusted opinion and unrivalled independent journalism.
Make an impact and captivate audiences wi...
Active in United Kingdom
Offers Display
Reaches 50% women, 50% men, 13-65 years

Recharge

Media · Rely on Recharge for up-to-the-minute news, trusted analysis and unrivalled independent journalism.
Make an impact and captivate audiences w...
Active in United Kingdom
Offers Display
Reaches 50% women, 50% men, 13-65 years

IntraFish.com

Media · 

Impact.Influence.Advantage.




Rely on IntraFish for up-to-the-minute news, trusted opinion, analysis and unrivalled independent journali...
Active in United Kingdom
Offers Display
Reaches 50% women, 50% men, 13-65 years

schoolparrot.co.uk

Education · Schoolparrot.co.uk is a review site for school in the UK. We have 58 000 schools from Pre-school to University. Please visit schoolparrot.co...
Active in United Kingdom
Offers Display

PriceSpy.co.uk

Price Comparison · PriceSpy is a price & product comparison service. 
We strive to help consumers make the most informed buying decisions....
Active in United Kingdom
Offers Display

SEO Impact

Startups · SEO Impact is a dynamic and forward-thinking startup, established in 2021, nestled in the heart of the United Kingdom. Despite being relativ...
Active in Newry
Offers Display
Reaches 50% women, 50% men, 25-60 years

Pets4Homes

Pets & Animals · Since 2008, Pets4Homes has been the go-to-place for animal lovers in the UK. We are the largest marketplace in Europe for pets with >6 milli...
Active in United Kingdom
Offers Display

Classic Car Weekly

Automotive · Classic Car Weekly is the UK’s must-read classic car newspaper.Packed with hundreds of classic cars along with classic car parts for sale ev...
Active in United Kingdom
Offers Display

BBC History Magazine

Advertising · BBC History Magazine is Britain’s biggest-selling history brand with a highly engaged and loyal audience. It brings history to life with inf...
Active in United Kingdom
Offers Display

The North Devon Journal

News · The North Devon Journal is a weekly newspaper published in Barnstaple, North Devon.The newspaper was established in 1824 by Lex Scott, a loc...
Active in Barnstaple
Offers Display

Leicester Mercury

News · LeicestershireLive is the online edition of the Leicester Mercury, which was founded in 1874 and is one of the UK's most successful local ne...
Active in Leicester
Offers Display

Bath Chronicle

News · The Bath Chronicle is a weekly newspaper, first published under various titles before 1760 in Bath, England. Prior to September 2007, it was...
Active in Bath
Offers Display

Stylist

Style & Fashion · Stylist is the UK’s leading media brand for women; talking to 5 million UK women a month and making up 40% of the women’s lifestyle sector. ...
Active in United Kingdom
Offers Display

Great British Food

Food & Drink · Great British Food is the UK’s longest-running monthly magazine entirely dedicated to celebrating the wonderful quality and diversity of Bri...
Active in Colchester
Offers Display

Retford Times

News · The Retford Times is a weekly local newspaper founded in 1869. It is distributed in and around the area of the North Nottinghamshire market ...
Active in Retford
Offers Display

PERFORMANCE BMW

Automotive · Performance BMW is a monthly British car magazine, aimed primarily at BMW owners, published by Kelsey Media, situated in Kent. The magazine ...
Active in Maidstone
Offers Display
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What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

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