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Most of you will remember Fast Car as the modified car magazine that spanned from 1987 to 2021, but today the name represents so much more. Back in 2014 Kelsey Publishing purchased the title and the F...
Performance Car, commonly abbreviated to PC, was an automobile magazine from the United Kingdom published by EMAP between October 1983 and July 1998. As suggested by the title, the magazine focussed o...
Performance BMW is a monthly British car magazine, aimed primarily at BMW owners, published by Kelsey Media, situated in Kent. The magazine was launched in 1998. Its current editor is Elizabeth de Lat...
The only guide available of its type. Listing over 1,300 residential parks, this comprehensive directory offers readers all the parks known in the UK. This is a MUST for anyone looking for a park....
Park Home & Holiday Living is the UK’s only consumer magazine for potential and existing residents of park homes.The magazine was designed in 2012 with a renewed focus on promoting the lifestyle on a ...
The voice of the industry since 1913, Fishing News brings you the latest news and features about the UK and Irish commercial fishing.Fishing News finds in its nets all the tasty morsels of news that a...
Trucking is a true champion of the road transport industry, read by all levels from operators to drivers. Its news covers everything from the latest industry developments to alternative fuels,legislat...
This exciting new magazine covers all aspects of owning and maintaining a smallholding and features articles each month on everything from hobby farming to poultry upkeep and organic gardening, provid...
Classic Car Weekly is the UK’s must-read classic car newspaper.Packed with hundreds of classic cars along with classic car parts for sale every week and the news stories that matter to real enthusiast...
Take a Break is a publishing phenomenon. It has been comfortably the biggest-selling women’s magazine in the UK for over a quarter of a century and its brand extensions alone sell over 10 million copi...
BBC History Magazine is Britain’s biggest-selling history brand with a highly engaged and loyal audience. It brings history to life with informative, lively and entertaining features written by the wo...
Widely regarded as the ‘Vogue’ of gardening media, Gardens Illustrated has won widespread acclaim for its superb photography, authoritative journalism and exceptional design in print and online. Produ...
DerbyshireLive - part of Reach plc - is the online edition of the Derby Telegraph, which has earned a reputation as an important and trusted source of news within its community.Since 1879, we have bro...
The UK’s best website for buying and selling classic cars, parts and autojumble, it attracts loyal, enthusiastic and well-informed buyers.The site – which also features in-depth reviews and the latest...
GQ is the world's leading men's magazine. Since its launch in 1988, GQ has evolved into Britain’s most contemporary, stylish men's magazine and has won more than 50 awards for its magazine, website, s...
Since 1992, Cycling Plus has been the manual for the modern cyclist, featuring in-depth testing/reviews and providing readers with unparalleled levels of expertise. Subsequently, we are the UK’s bigge...
Whether you’re a beginner or you’ve been knitting for years you’ll find lots of exciting patterns in every issue of Simply Knitting, from on-trend garments to quick and easy gift ideas and irresistibl...
Cork is changing faster than any other county in Ireland and faster than most regions across Europe. In the city, our population has just jumped by 85,000 to 210,000 thanks to the boundary changes. Cr...
House & Garden is an American shelter magazine published by Condé Nast Publications that focuses on interior design, entertaining, and gardening.Its US edition ceased in 1993, and after an unsuccessf...
Tatler is a British magazine published by Condé Nast Publications focusing on fashion and lifestyle, as well as coverage of high society and politics. It is targeted towards the British upper-middle c...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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