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Newsletter advertising in Scotland
Ocast has the leading selection of newsletters. Submit your inquiry and collect campaign proposals from multiple actors.
Best Newsletter advertising providers in Scotland
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205 brands found
The Scotsman
News
The Scotsman is a Scottish compact newspaper and daily news website headquartered in Edinburgh. First established as a radical political paper in 1817, it began daily publication in 1855 and remained ...
The herald
News
The Herald is a Scottish broadsheet newspaper founded in 1783. The Herald is the longest running national newspaper in the world and is the eighth oldest daily paper in the world. The title was simpli...
The Sunday Post
News
One of Britain’s best-known newspapers, The Sunday Post is a Scottish institution. For more than 100 years, we have delivered outstanding journalism, told Scotland’s stories and informed and entertain...
The Broons
Comics
The Broons is a comic strip in Scots published in the weekly Scottish newspaper The Sunday Post. It features the Brown family, who live in a tenement flat at 10 Glebe Street in (since the late 1990s...
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Football Scotland
News
Football Scotland’s objective is to provide fans a different look into the mad and wonderful world of Scottish football. Our game is unique for so many reasons and we aim to showcase the colour and ex...
Scottish Business Insider
Business
Insider.co.uk is the website of Scottish Business Insider, Scotland's oldest business magazine.First published in April 1984, Scottish Business Insider has served the Scottish business community for m...
The Scottish Daily Express
News
The Scottish Daily Express brings you all the latest news, politics, sport and comment from across Scotland, the rest of the UK and the world. Alongside our print edition, we are proud to stand up for...
Scotland
Advertising
Scotland is the perfect companion for anyone interested in the rich history and culture of Scotland. Born out of a merger between Scottish Life, The Highlander and Scotland Magazine, Scotland welcomes...
Glasgow Live
News
Glasgowlive.co.uk is the biggest news site covering the city of Glasgow.On launching in April 2016 we set out with the aim of taking a positive view of the city where we live and work. We look to tell...
Platinum
Style & Fashion
Platinum is the inspired magazine for inspired women.On sale monthly, Platinum celebrates the busy, diverse lives of 55+ women with thought-provoking content that it is as stylish as they are.Platinum...
Animals and You
Pets & Animals
Animals and You is a magazine that is dedicated to animals, both pets and wild animals. It is a publication that is aimed at girls aged between 7-11 who have a love for animals. The magazine contains ...
Edinburgh Live
News
Edinburgh Live is your companion to life in Scotland’s capital, bringing you the best the city has to offer, from festivals to food and drink.We’re a hub for football coverage: our team is passionate ...
Classic Car Weekly
Automotive
Classic Car Weekly is the UK’s must-read classic car newspaper.Packed with hundreds of classic cars along with classic car parts for sale every week and the news stories that matter to real enthusiast...
Take a Break
Advertising
Take a Break is a publishing phenomenon. It has been comfortably the biggest-selling women’s magazine in the UK for over a quarter of a century and its brand extensions alone sell over 10 million copi...
BBC History Magazine
Advertising
BBC History Magazine is Britain’s biggest-selling history brand with a highly engaged and loyal audience. It brings history to life with informative, lively and entertaining features written by the wo...
Gardens Illustrated
Home & Garden
Widely regarded as the ‘Vogue’ of gardening media, Gardens Illustrated has won widespread acclaim for its superb photography, authoritative journalism and exceptional design in print and online. Produ...
The Derby Telegraph
News
DerbyshireLive - part of Reach plc - is the online edition of the Derby Telegraph, which has earned a reputation as an important and trusted source of news within its community.Since 1879, we have bro...
Classic Cars for Sale
Buying/Selling Cars
The UK’s best website for buying and selling classic cars, parts and autojumble, it attracts loyal, enthusiastic and well-informed buyers.The site – which also features in-depth reviews and the latest...
British GQ
Style & Fashion
GQ is the world's leading men's magazine. Since its launch in 1988, GQ has evolved into Britain’s most contemporary, stylish men's magazine and has won more than 50 awards for its magazine, website, s...
Cycling Plus UK
Automotive
Since 1992, Cycling Plus has been the manual for the modern cyclist, featuring in-depth testing/reviews and providing readers with unparalleled levels of expertise. Subsequently, we are the UK’s bigge...
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What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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