Brollopsguiden.se – The hub of Scandinavian wedding planning

Bröllopsguiden was founded online back in 1997 and was Europe's first wedding portal. Today we are Scandinavia's most complete digital ecosystem for weddings. We are not just a website; we are the place where dreams become reality and where planning becomes practical action.

With us, brides and grooms will find exactly everything they are looking for to complete the biggest project of their lives. We have gathered the entire market in one place:

Today our platform is available in both Sweden and Norway:

• Sweden & Norway's heaviest supplier register: Here couples will find everything from the most exclusive goldsmiths and dress designers to the perfect venues and photographers.

• Inspiring Articles & Guides : We guide couples through every step – from engagement and budgeting to etiquette and the latest trends.

• Planning tools: We simplify a complex process and make planning fun. (Under renovation and launching in October 2026)

Therefore, you should be visible here:

When someone gets engaged, they are not just planning a wedding. They are entering a period where many big decisions are made, often in a short period of time. It is a phase that affects: Housing, savings, travel, interior design, beauty & wellness, jewelry & watches, experiences, lifestyle & major purchases. Weddings are not small. It is one of the strongest commercial phases in a person's life.

A target group in active decision-making mode:

Our readers and followers are in the middle of planning. They are actively sourcing suppliers, comparing options and are ready to invest. It’s not just about dresses and photographers. It’s also about: Hotels and destinations, skincare and beauty, finance and banking, premium products, cars and larger lifestyle choices and that’s why brands outside the traditional wedding industry are also choosing to be featured with us.

Narrow target group but a strong impact:

Weddings can be perceived as niche. In practice, it is one of the most obvious buying phases in a consumer's life. When decisions are made about the future, brand relationships are also formed that can last for many years.

What does that mean to you?

You reach a target audience that has a clear timeframe, has a defined budget, is receptive to new brands and makes decisions. We don't just work with exposure. We work with positioning brands in the right context at the right time.