Win Your Wedding The largest 360 campaign for weddings

What is Win Your Wedding?

Win Your Wedding is Bröllopsguiden's absolute flagship product and the industry's most effective campaign for reaching couples in active buying mode. It's not just a competition - it's a strategic ecosystem where we guide tens of thousands of brides and grooms through an engaging journey between our social channels, our podcast and our website. Here you can listen to the exciting episode where we presented the winners of the last competition!

Here, a lucky couple gets the chance to win a complete dream wedding worth approximately SEK 270,000 . The high prize value means that we attract an enormously large and committed group of prospective brides and grooms from all over the Nordic region.

Data-driven conversion To participate in the competition, a complete registration is required where participants submit:

• Name

• Phone number

• E-mail

• Wedding date

Upon registration, participants are activated through a welcome email with specific instructions. This flow is the engine that drives thousands of new followers and direct clicks to our partners' sites. This is where we turn competitive spirit into actual customer relationships and measurable growth for your brand.

Become the obvious expert in your category by stepping in as an exclusive partner in the Nordics' most effective wedding marketing machine. "Win Your Wedding" is not just a competition; it's a strategic, end-to-end campaign where we use our massive reach and advanced data collection to build your brand, drive traffic and generate hot leads.

As an exclusive partner, you own your category (e.g. travel, jewelry or fashion) in both Sweden and Norway. You become an integral part of the bride and groom's dreams during several months of intensive planning.

This is included in your partner package:

• Guaranteed growth on Instagram: We push participants directly to your account. Our partners gain an average of 5,000 – 8,000 new, relevant followers during the campaign period.

• Massive traffic drive: To compete, couples must visit your website and answer questions about your brand. The latest campaign generated 34,742 direct clicks to our partners.

• Data-driven Leads: You get access to a unique database of over 10,000 unique couples , complete with name, email, phone number and wedding date.

• Viral Video Exposure: You will become a central part of our main video and our Reels (latest 393,000+ views ).

The unique "Content Machine" (Podcast & Video): How you get advertising in Sweden's largest wedding podcast . We film the entire episode (approx. 70 min) in our professional studio in both portrait (for Reels/TikTok) and landscape format.

• You get full rights to all raw materials.

• You will receive a ready-made bank of about 3+ short tip clips to use in your own channels.

Statistics in brief:

• Reach: 1.1 million total views (last 30 days).

• Engagement: 83,800+ unique page views on the competition page.

• Target group: 80% women (23–48 years old) in an active buying position with an average budget of SEK 250,000.

• Markets: Possibility of exclusivity in both Sweden and Norway.

Investment: Contact us for a quote regarding exclusivity in your category.