In spring 2026, we launched “Win Your Wedding” at scale in Sweden and Norway. The key takeaway was clear sponsor value: over 12,300 registered engaged couples, direct email to all participants, and more than 1.1 million Instagram views for sponsor visibility.
Two Countries – 12,371 Engaged Couples Directly to the Inbox
The competition generated strong engagement among engaged couples in both Sweden and Norway, giving our sponsors direct access to the target audience’s inboxes. Sweden: 7,421 competing couples and 17,782 views on the competition page.
- Norway: 4,971 competing couples and 11,776 views on the competition page, adding to the strong overall sponsor value across both markets.
- Direct Email Marketing: All 12,371+ registered couples received a tailored email that clearly presented sponsors with their name, direct website link, and Instagram link, giving sponsors direct inbox visibility.
Instagram: 1.1 Million Views and Half a Million in Reach
The campaign’s pinned main Reel became a major driver for participating brands and strengthened their visibility: 1,100,000 views on the main Reel, which was a major sponsor value result.
- 500,111 unique accounts reached.
- 3,800 comments, 889 likes, 366 shares, and 98 saved posts.
- The broadcast channel "Inside Guide" grew steadily and reached 6,000 active members, adding another layer of sponsor value.
Sponsor Case: 5,000+ New Followers Who Stay
Participating as a sponsor not only provided temporary visibility, but also built a long-term customer base on social media and strengthened sponsor value. The key result before the competition was 1,311 Instagram followers.
- At the end of the competition: 7,968 followers.
- 30 days later: 6,400 followers were still on the account – a stable growth of nearly +400% among relevant engaged couples and clear sponsor value over time.
Do you want to secure your spot when we scale up “Win Your Wedding” even further next round? Contact us at Ocast for information about available sponsor packages and sponsor value.