In autumn 2025, Bryllupsguiden launched “Win Your Wedding,” one of its biggest initiatives. The competition connected engaged couples with relevant brands and gave sponsors high exposure, more contacts, more clicks, and relevant traffic.
Traffic: From Competition Site Directly to the Sponsor’s Checkout
During the campaign, the competition site quickly became a gathering place for couples in the planning phase. Visitors clicked through to participating companies, and the competition page registered 83,817 views.
  • 34,742 clicks went directly to our participating partners’ and suppliers’ own websites, giving them direct traffic from the target group and a clear opportunity to drive business on their own sites.
  • Over 41% of all visitors clicked through to a sponsor, showing how strongly the offer drove relevant traffic to their channels.
Direct Mail: 10,245 Engaged Couples Straight to the Inbox
By the registration deadline, 10,245 couples had signed up.
  • We collected 10,245 verified email addresses, giving sponsors direct contact with participants and a clear path for continued communication with an interested target group.
  • All participants received a welcome email that clearly presented each sponsors name, a direct link to their website, and a link to their Instagram account, giving each sponsor more direct points of contact with interested participants.
Social Media: Hundreds of Thousands of Views and an Active Community
Social media reach was strong, and engagement in the comment sections and channels stood out, creating clear value for sponsors and helping them reach an active audience.
  • The campaign’s pinned main Reel generated 389,000 views and reached 140,741 unique accounts.
  • A total of 64,000 interactions were recorded (2,300 likes, 7,400 comments, and 489 saved posts).
  • Our investment in the Broadcast channel "Inside Guide" went from 0 to 5,800 members during the competition, with 5,000 still active just over a month after the campaign ended, showing that the sponsors reached an audience that stayed and remained available for continued reach on their channels.
The Effect for a Single Sponsor: Followers Who Actually Stay
The clearest evidence of the campaign’s impact appears on the sponsors’ own accounts. It wasn’t about temporary clicks, but about a permanent increase in the target group. Before the competition: 1,021 followers on Instagram.
  • At the end of the competition: 8,968 followers.
  • 30 days later: 7,100 followers remained on the account – a permanent growth of almost +600% among affluent engaged couples. The key takeaway is clear: the audience stayed after the campaign ended, proving the sponsor gained long-term value.
Do you want to secure the season’s most relevant reach and participate as a sponsor in the next round? Send us a message here on Ocast, and we’ll find the right setup for you and show you the value of sponsoring.