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The Daily Sentinel CO
News
The Grand Junction Daily Sentinel is the largest daily newspaper in western Colorado, with distribution in three counties and broad readership in six. 2013 marked 120 years of publication since the ne...
Reporter-Herald
News
The Loveland Reporter-Herald is a daily newspaper published in Berthoud, Colorado. It carries local, regional, national and World news. It is owned by Prairie Mountain Publishing, a subsidiary of Medi...
The Durango Herald
News
The Durango Herald is a newspaper in Durango, Colorado. The first edition of the Herald came out June 30, 1881. Two years later, the Herald merged with the Record, which had started publishing in 1880...
Canon City Daily Record
News
Cañon City Daily Record is a daily newspaper published in Cañon City, Colorado. It carries local, regional, national and world news. It is owned by Prairie Mountain Publishing, a subsidiary of MediaNe...
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The Aspen Times
News
Founded in 1881, The Aspen Times is the oldest and most-trusted print news outlet in Pitkin County, Colorado. The newspaper is a free, 9,000-circulation daily distributed from Aspen to Carbondale.The ...
BizWest
News
Welcome to BizWest.com, where you’ll find breaking business news updated throughout the day, as well as in-depth features that also will appear in our monthly print edition. BizWest provides comprehen...
Boulder Weekly
News
As Boulder County’s only independently owned newspaper, Boulder Weekly is dedicated to illuminating truth, advancing justice and protecting the First Amendment through ethical, no-holds-barred journal...
Colorado Springs Independent
News
As the Springs' only alternative news weekly, the Indy is committed to be the local voice for the underserved and the voiceless in Southern Colorado.Our award-winning coverage of local news, politics,...
Colorado Sun
News
The Colorado Sun is a journalist-owned, award-winning news outlet based in Denver that strives to cover all of Colorado so that our state — our community — can better understand itself.In this way, we...
Denver Business Journal
News
the Denver Business Journal, where you'll find the latest breaking business news, updated throughout the day, this week's top stories from the Denver Business Journal, and other popular features from ...
The Denver North Star
News
The Denver North Star is a monthly newspaper and website that has been published in the Northwest Denver, Colorado, area starting in October 2019. The North Star has a hyperlocal focus on issues like ...
Gunnison Country Times
News
Gunnison Country Publications is first and foremost a newspaper publishing house. Our flagship product is the Gunnison Country Times. It serves as the newspaper of record for both the city and county ...
High Country News
News
High Country News is the nation's leading source of reporting on the Western United States. We publish an award-winning magazine and a popular website, along with special reports and books. Through in...
Journal-Advocate
Home & Garden
The Journal-Advocate is a print and digital newspaper covering Sterling and Logan County, Colorado since 1885.The Journal-Advocate is a daily newspaper in Sterling, Colorado. It is published by Prairi...
Ouray County Plaindealer
News
The Ouray County Plaindealer is a weekly newspaper based in Ouray, Colorado and owned by 550 Publishing, Inc. It is the newspaper of record for the City of Ouray, Town of Ridgway and Ouray County....
Out Front Colorado
News
OFM (OUT FRONT Magazine) was founded in 1976 by Phil Price. Since then, no other queer media has served the LGBTQ community with such dedication.Price outlined his mission in the first issue of OFM: “...
The Rocky Mountain Collegian
News
ince 1891, The Rocky Mountain Collegian has been the student voice of Colorado State University. The Collegian has a long history and reputation as an award-winning publication, particularly in the we...
Steamboat Pilot & Today
News
The Steamboat Pilot & Today serves Steamboat Springs and Routt County in Northwest Colorado. The free daily newspaper is part of a group of papers owned by Colorado Mountain News Media, a division of ...
Summit Daily News
News
The Summit Daily News prints an average of 8,500 copies of its newspaper daily, and it’s distributed at nearly 500 locations throughout Summit County. Our website, SummitDaily.com, is updated 24 hours...
Telluride Daily Planet
News
Telluride Local Media publishes The Telluride Daily Planet, The Watch and The Norwood Post reaching 60,000 readers in print and online each week. The Telluride Daily Planet is the independently-owned,...
What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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