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DorsetLive
News
DorsetLive is the leading news, entertainment and information website for Dorset, bringing you everything you need to know about our wonderful county as it happens....
The Express & Echo
News
The Express & Echo was established in 1904 as the result of a merger between the Western Echo and the Devon Evening Express, which was founded in 1864. In 1909 it contained a column titled "Womanland"...
The Mid Devon Gazette
News
Local World is a local media business that brings together Northcliffe Media and Iliffe News and Media. Our vision is to transform regional publishing by providing first-class local content across bot...
Dublin Live
News
The vision for Dublin Live is to be the beating heart and a new voice for a vibrant, exciting city. We intend to provide in-depth news and information about Dublin, for the people of our capital.We wi...
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Edinburgh Live
News
Edinburgh Live is your companion to life in Scotland’s capital, bringing you the best the city has to offer, from festivals to food and drink.We’re a hub for football coverage: our team is passionate ...
The Essex Chronicle
News
The EssexLive website has grown out of a newsroom that has served the county for more than 250 years.The Essex Chronicle newspaper was launched in 1764 and has remained the paper of record from its he...
Galway Beo
News
The vision for Galway Beo is to be the beating heart and a new voice for a vibrant, exciting city. We intend to provide in-depth news and information about Galway, for the people from the town of the ...
Glasgow Live
News
Glasgowlive.co.uk is the biggest news site covering the city of Glasgow.On launching in April 2016 we set out with the aim of taking a positive view of the city where we live and work. We look to tell...
HampshireLive
News
HampshireLive was launched in June 2020 to tell the stories that matter most to the people of Hampshire. Our team of reporters generate live news, sport, entertainment and information from across Port...
Hertfordshire Mercury
News
HertsLive is the leading news, sport, entertainment and information website for Hertfordshire, bringing you everything you need to know about our wonderful county live and as it happens. It’s the onli...
The Hull Daily Mail
News
The Hull Daily Mail is an English regional daily newspaper for Kingston upon Hull, in the East Riding of Yorkshire. The Hull Daily Mail has been circulated in various guises since 1885. A second editi...
Scottish Business Insider
Business
Insider.co.uk is the website of Scottish Business Insider, Scotland's oldest business magazine.First published in April 1984, Scottish Business Insider has served the Scottish business community for m...
Sevenoaks Chronicle
News
The Sevenoaks Chronicle is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Sevenoaks Chronicle represents the local community and delivers all the latest news stories th...
Folkestone Herald
News
The Folkestone Herald is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Folkestone Herald represents the local community and delivers all the latest news stories that m...
Dover Express
News
The Dover Express is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Dover Express represents the local community and delivers all the latest news stories that matter. T...
Isle of Thanet Gazette
News
The Isle of Thanet Gazette is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Isle of Thanet Gazette represents the local community and delivers all the latest news stor...
LancsLive
News
LancsLive is the brand new site we have launched dedicated to covering the entirety of the best county in the world.We have put together a brand new team, operating in the heart of Lancashire, and we ...
Accrington Observer
News
The Accrington Observer is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Accrington Observer represents the local community and delivers all the latest news stories th...
LeedsLive
News
LeedsLive, a new voice in a growing and modern city.Our goal is to bring you the latest developments and incidents which affect you, living or working in Leeds city centre.Across our live news channel...
Liverpool.com
News
Welcome to Liverpool.com, a website that aims to give you a vast array of written, audio and video content across all social platforms, providing you with the very best Liverpool Football Club stories...
What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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