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Deadline
Entertainment
Deadline Hollywood (Deadline.com) first began in March 2006 as Deadline Hollywood Daily, the 24/7 Internet version of Nikki Finke’s long-running LA Weekly “Deadline Hollywood” print column. In 2009, N...
Dirt
Real Estate
DIRT is a tongue-in-cheek glimpse into the real estate transactions of high-profile and high-net worth people across a broad spectrum of industries and professions. Our exhaustive real estate coverage...
Beauty Inc
Style & Fashion
Beauty Inc is the insider’s guide to the global Beauty community. Offering six franchise printed issues per year, a weekly news-based digital publication, and expanded coverage on wwd.com, Beauty Inc ...
Sourcing Journal
Advertising
Sourcing Journal Media, LLC, a leader in B2B trade media, produces publications and events under the Sourcing Journal and Rivet brands. We’re a resource for our industries, offering essential news, ex...
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TVLine
News
Since its launch in January 2011, TVLine has had a singular, unwavering focus: to deliver a concentrated stream of breaking TV news, original previews and insightful recaps/reviews.After all, let’s fa...
Life is Beautiful
Advertising
Life is Beautiful was born in 2013 as part of the major transformation of Downtown Las Vegas as a cultural hub and has since contributed over $350M of economic impact and cultural capital to the area....
Spy
Advertising
Spy.com is a leading buyer’s guide for Millennials with discerning tastes in must-have gadgets, gear, style, media, and experiences. Spy.com’s trend-savvy editorial staff uncovers and curates unique p...
The Ala Moana
Shopping
Ala Moana Shopping Magazine, published bi‐monthly, is a fashion, jewelry, design and dining magazine showcasing Oahu's premier luxury destination shopping center. With a circulation of up to 200,000, ...
Wynn
Advertising
Wynn Las Vegas and its sister resort, Encore, combine to create the city's unparalleled luxury destination for the world's most discerning guests. Wynn provides exclusive coverage of the superlative e...
The Things
Entertainment
The Things explores entertainment culture from every angle. Covering Celebrities, Social Media Influencers, Movies, TV Shows and Reality TV, TheThings is a one-stop-shop for passionate fans to explore...
Land.com
Marketplaces
The Land.com Network is the largest online marketplace to discover, buy and sell rural real estate. Providing powerful online marketing opportunities and competitive insights, the network features:Lea...
Dateline NBC
Advertising
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations....
On Purpose with Jay Shetty
Health
My name is Jay Shetty, and my purpose is to make wisdom go viral. I’m fortunate to have fascinating conversations with the most insightful people in the world, and on my podcast, I’m sharing those con...
The Problem
Entertainment
The issues we tackle on The Problem With Jon Stewart are Too Big for TV™—so they spill over into the brilliantly titled The Problem With Jon Stewart podcast. Jon is joined by the staff and expert gues...
The Glenn Beck Program
News
Storytelling, insight and compelling perspective on American culture and politics. Glenn Beck's quick wit, candid opinions and engaging personality have made this one of the most popular radio program...
Cold Case Files
Entertainment
Based on the iconic, Emmy-nominated series on A&E, this show explores some of the most difficult-to-solve murders, which stymied investigators and went cold, sometimes for decades. In fact, one-third ...
Undetermined
Society
In a coroner’s report, the word undetermined is used to describe the cause or manner of death when there’s insufficient evidence to lend a more specific classification. In 2019, Jessica Easterly Durni...
Love, Janessa
Entertainment
Who is Janessa? Host Hannah Ajala embarks on a wild search for an adult entertainment star whose images are being used in global catfishing schemes. The investigation takes listeners from the UK to It...
Mea Culpa
News
Michael Cohen, the former attorney and personal fixer for Donald J. Trump, once vowed to take a bullet for the President. But that was before the country was brought to its knees by the President’s ow...
Morning Joe
News
Join Joe Scarborough, Mika Brzezinski, and Willie Geist, for in-depth and informed discussions that help drive the day's political conversation. Top newsmakers, Washington insiders, journalists, and c...
What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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