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Sevenoaks Chronicle
News
The Sevenoaks Chronicle is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Sevenoaks Chronicle represents the local community and delivers all the latest news stories th...
Folkestone Herald
News
The Folkestone Herald is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Folkestone Herald represents the local community and delivers all the latest news stories that m...
Dover Express
News
The Dover Express is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Dover Express represents the local community and delivers all the latest news stories that matter. T...
Isle of Thanet Gazette
News
The Isle of Thanet Gazette is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Isle of Thanet Gazette represents the local community and delivers all the latest news stor...
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LancsLive
News
LancsLive is the brand new site we have launched dedicated to covering the entirety of the best county in the world.We have put together a brand new team, operating in the heart of Lancashire, and we ...
Rossendale Free Press
News
The Rossendale Free Press is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Rossendale Free Press represents the local community and delivers all the latest news storie...
LeedsLive
News
LeedsLive, a new voice in a growing and modern city.Our goal is to bring you the latest developments and incidents which affect you, living or working in Leeds city centre.Across our live news channel...
Leicester Mercury
News
LeicestershireLive is the online edition of the Leicester Mercury, which was founded in 1874 and is one of the UK's most successful local newspapers.It has won countless awards, is the voice of Leices...
Liverpool.com
News
Welcome to Liverpool.com, a website that aims to give you a vast array of written, audio and video content across all social platforms, providing you with the very best Liverpool Football Club stories...
Manchester Evening News
News
manchestereveningnews.co.uk is the online edition of the Manchester Evening News.For more than 150 years we have told the stories of the people of what is now known as Greater Manchester, the most imp...
MyLondon
News
MyLondon is British news website operated by Reach plc, publishers of the Daily Mirror, covering the wider London region. MyLondon started publishing in December 2018 as a result of the online merging...
New Magazine
Entertainment
New Magazine is packed full of in-depth celebrity interviews, exclusive photo shoots and the very latest celebrity news. From real life stories, to on-trend, affordable style, New magazine is fun, fas...
NorfolkLive
News
NorfolkLive is the leading news, entertainment and information website for Norfolk, bringing you everything you need to know about our wonderful county, live and as it happens....
The Daily Post
News
The Daily Post is a daily newspaper for the North Wales region of Wales. Its website is branded North Wales Live. The newspaper gained independence from the Liverpool Daily Post in 2003 which later ce...
Notebook
Entertainment
Notebook Magazine is a weekly supplement that sits within the Sunday Mirror newspaper. Notebook Magazine is packed full of celebrity news, the latest fashion, tasty food recipes, health and beauty adv...
Nottingham Post
News
Founded in 1878, Nottingham Post is one of the UK's most successful local newspapers. Over the years it has won countless awards for its editorial flair, technical innovation, outstanding reporting, d...
OK! Magazine
Entertainment
OK! is a British weekly magazine that primarily specializes in royal and celebrity news. Originally launched as a monthly magazine, its first issue was published in April 1997. In September 2004, OK! ...
OxfordshireLive
News
OxfordshireLive launched in September 2021. Our team strives to report the stories that matter to people living and working in Oxfordshire, as well as the stories that simply interest them, both quick...
Plymouth herald
News
PlymouthLive is part of Reach plc and our sister print title The Herald is a daily newspaper covering Plymouth and the surrounding communities, including West Devon and South East Cornwall. The paper ...
RSVP Live
News
RSVP Live brings you all the latest breaking news as it happens, as well as local sport updates, traffic alerts, and what’s on in the area. From new restaurant launches to local community groups, RSVP...
What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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