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Indianapolis Business Journal
News
Indianapolis Business Journal, often abbreviated IBJ, is a weekly newspaper published in Indianapolis, Indiana, U.S. IBJ reports on Central Indiana business. It is the leading publication of IBJ Media...
The Indianapolis Star
News
The Indianapolis Recorder is an American weekly newspaper based in Indianapolis, Indiana. First published in 1895, the Recorder is the longest-running African-American newspaper in Indiana and fourth ...
Journal & Courier
News
The Lafayette Journal & Courier is a daily newspaper owned by Gannett, serving Lafayette, Indiana, and the surrounding communities. It was established in 1920 through the merger of two local papers, t...
Journal Review
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The Journal Review is a newspaper based in Crawfordsville, Indiana, USA with a circulation of 6,000. It is a daily except Sunday paper and reports national news and news for the surrounding Montgomery...
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Kokomo Tribune
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The Kokomo Tribune is a daily newspaper based in Kokomo, Indiana, United States. It is owned by Community Newspaper Holdings Inc.The Tribune was cited by the Audit Bureau of Circulation for the nation...
The Lebanon Reporter
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The Lebanon Reporter is based in Lebanon, the county seat of Boone County. The Reporter has been the local source of news and information since 1891.A city of about 14,000, Lebanon is known as "the Fr...
News and Tribune
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Newsandtribune.com is produced by the staff of the News and Tribune, a 9,400 circulation newspaper covering Clark and Floyd counties in Southern Indiana. Our focus is local news, with areas of emphas...
The News Sun
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The News Sun is the daily newspaper serving Noble and LaGrange counties in northeast Indiana. It traces its history back to the spring of 1859 or 1860 in Kendallville when Judson Palmiter began public...
The News-Dispatch
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TheNews-Dispatch is a daily newspaper in Northwest Indiana, serving all of La Porte County as well as parts of Porter County and Southwest Michigan.It employs 11-20 people and has $1M-$5M of revenue....
Palladium-Item
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The Palladium-Item is the daily morning newspaper for Richmond, Indiana, and surrounding areas. The paper is a merger of two older papers, the Richmond Palladium and the Richmond Item, and traces its ...
Pharos-Tribune
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Located 20 miles northwest of Kokomo, 70 miles north of Indianapolis, and 130 miles south of Chicago, Logansport is at the heart of the Crossroads of America. Many entrepreneurs, families and firms ha...
Post-Tribune (Indiana newspaper)
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The Post-Tribune of Northwest Indiana is a daily newspaper headquartered in Merrillville, Indiana, United States. It serves the Northwest Indiana region, and is owned by the Chicago Tribune Media Grou...
The Republic
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The Republic has been recognized scores of times by state and national organizations for achievements in news reporting, advertising and circulation, including winning the coveted Kent Cooper Award fr...
Rushville Republican
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The Rushville Republican was a two-day morning daily newspaper serving Rushville, Indiana, and Rush County. It was owned by Community Newspaper Holdings Inc. Having begun publication as the Rushville ...
The Star (Auburn)
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The Star is an American daily newspaper published in Auburn, Indiana. It is owned by KPC Media Group. It covers the city of Auburn and all of DeKalb County in northeastern Indiana.The Star is one of t...
The Star Press
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The Star Press is a morning edition newspaper for Muncie, Indiana, and surrounding areas.The Muncie Star was first published in 1899 by owner George McCulloch. In 1901, McCulloch purchased the Muncie ...
The Times of Northwest Indiana
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The Times of Northwest Indiana is a daily newspaper headquartered in Munster, Indiana. It is the second-largest newspaper in Indiana, behind only The Indianapolis Star.The paper was founded on June 18...
The Tribune (Seymour, Indiana)
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Founded as the Seymour Daily Republican in 1885, the newspaper adopted the name Seymour Daily Tribune in 1920, shortening it to The Tribune on September 10, 1994. More recently, the newspaper was own...
Tribune-Star
News
The Tribune-Star is a seven-day morning daily newspaper based in Terre Haute, Indiana, covering the Wabash Valley area of Indiana and Illinois. It is owned by Community Newspaper Holdings.[2]Counties ...
Washington Times Herald (Indiana)
News
The Washington Times Herald has strong community roots dating back to 1867 when the Washington Democrat was founded.In 1997, a young sports writer wrote the HTML code for the newspaper’s first website...
What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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