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Record-Journal
News · The Record-Journal is an American daily newspaper based in Meriden, Connecticut, that dates back to the years immediately following the Amer...
Republican-American
News · The Republican-American is a privately owned multimedia news delivery organization with local coverage of 36 communities in New Haven and Li...
The Darien Times
News · The Darien Times is a weekly newspaper that focuses on local news of Darien, CT. The paper covers Darien's news, politics, sports, schools, ...
Fairfield Minuteman
News · The Fairfield Minuteman was a local newspaper of Fairfield, Connecticut. Combined with the Westport Minuteman, both of which were owned by t...
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Jewish Ledger CT
News · The Jewish Ledger is Connecticut's only weekly Jewish newspaper. The Hartford newspaper also has a monthly edition serving the Greater Hartf...
The Newtown Bee
News · The Newtown Bee is a weekly newspaper for Newtown, Connecticut. Founded by Arthur J. Smith in 1877, the Bee has been published continuously ...
The Ridgefield Press
News · The Ridgefield Press is an American weekly newspaper published each Thursday for Ridgefield, Connecticut. The newspaper was established in 1...
West Hartford News
News · We-Ha.com is a hyperlocal online site where people can find accurate information they need and want about our town, its schools, businesses...
Westport Minuteman
News · The Fairfield Minuteman was a local newspaper of Fairfield, Connecticut. Combined with the Westport Minuteman, both of which were owned by t...
The Daily Campus
News · The Daily Campus is UConn's independent, student-run newspaper. We strive to provide the UConn community with fair, accurate, relevant and e...
The Spectrum
News · The Spectrum is a student-run weekly newspaper publication first established in 1983. The staff consists of nearly 20 editors and more than ...
Foster's Daily Democrat
News · Foster's Daily Democrat is a six-day (Monday–Saturday) morning broadsheet newspaper published in Dover, New Hampshire, United States, coveri...
The Portsmouth Herald
News · The Portsmouth Herald (and Seacoast Weekend) is a six-day daily newspaper serving greater Portsmouth, New Hampshire. Its coverage area also ...
Concord Monitor
News · The Concord Monitor is the daily newspaper for Concord, the state capital of New Hampshire. It also covers surrounding towns in Merrimack Co...
The Conway Daily Sun
News · The Conway Daily Sun is the dominant news media in the Mount Washington Valley with a daily circulation of 16,100 Tuesdays through Saturdays...
The Dartmouth
News · The Dartmouth, founded in 1799, is the student newspaper of Dartmouth College and the campus’s only daily. The Dartmouth is published by The...
Eagle Times
News · The Eagle Times is a daily newspaper based in Claremont, New Hampshire, serving the twin states of New Hampshire and Vermont. The newspaper ...
The Keene Sentinel
News · The Sentinel was founded by 21-year-old John Prentiss in March 1799, and, as we understand it, is one of the five oldest news organizations ...
Manchester Ink Link
News · Manchester Ink Link is an online publisher for local news, events and happenings in the greater Manchester, New Hampshire area. The publishe...
New Hampshire Union Leader
News · The New Hampshire Union Leader and Sunday News deliver trusted news, information and resources connecting the Granite State.As publisher of ...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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