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South china morning post(SCMP)
News · The South China Morning Post, with its Sunday edition, the Sunday Morning Post, is a Hong Kong-based English-language newspaper owned by Ali...
Time
News · Time is an American news magazine based in New York City. For nearly a century, it was published weekly, but starting in March 2020 it trans...
AM New York
News · amNY.com is the leading news site in Manhattan and New York City focused on local news and events.amNY is powered by the journalists at the...
Inverse
Tech · Inverse is an online magazine from Bustle Digital Group, covering topics such as technology, science, and culture for a millennial audience....
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New York Law Journal
News · The New York Law Journal, an ALM publication, is the indispensable information source for the entire New York legal community. From leaders ...
CafeMom
Advertising · CafeMom meets the emotional and practical needs of every mom with an honest, gritty, funny, wise, practical and uplifting spirit that mirror...
Esquire
Entertainment · Esquire is a remarkable brand with a remarkable history. When Arnold Gingrich debuted the first issue eighty-nine years ago, he said he want...
Financial Planning
News · Financial Planning empowers financial advisors and wealth managers with essential analysis and insights into the ideas that are shaping thei...
National Mortgage News
News · National Mortgage News is an award-winning comprehensive digital information resource serving the entire residential mortgage industry, incl...
Digital Insurance
News · Digital Insurance is the essential resource for senior executives leading the digital transformation of the insurance industry. Across event...
Employee benefit news
News · Employee Benefit News (EBN) is the primary media resource for decision makers in the worlds of employee benefits, human resources and workpl...
Asset Securitization Report
News · Asset Securitization Report is the essential resource for professionals in structured finance, providing deep coverage of deal-making for co...
The Bond Buyer
News · The Bond Buyer is the only independent information resource serving the entire municipal finance community. Its comprehensive paid-subscript...
American Banker
News · American Banker is the essential resource for senior executives in banking and financial services, keeping its users updated on vital develo...
Accounting Today
News · Accounting Today is the leading information resource for public accountants – serving the community of professionals who provide tax prepara...
Arizent
News · We are a business information company empowering people in financial and professional services to lead. By offering unique insight and analy...
Food Network Magazine
Food & Drink · FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. T...
Good Housekeeping
Entertainment · Good Housekeeping is an iconic brand with a pretty cool history. Get this: The very first print issue of GH came out in 1885. In it, the edi...
HGTV Magazine
Entertainment · HGTV Magazine offers real-life solutions for all the things that homeowners deal with every day — from painting to pillows to property valu...
House Beautiful
Entertainment · At House Beautiful, we're dedicated to bringing you the best in inspiration and education for your home. Founded in 1896, we are the oldest ...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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