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The Other Paper
News · The Other Paper serves Vermont’s second largest city. Published since 1977, it is the trusted go-to source for local news, connecting reader...
Burlington Free Press
News · The Burlington Free Press (sometimes referred to as "BFP" or "the Free Press") is a digital and print community news organization based in B...
Rutland Herald
News · Rutland Herald, a local 5-days a week newspaper based in Rutland, Vermont owned and operated by Brunswick Publishing, LLC. We deliver print...
Seven Days
News · Seven Days is an independent weekly newspaper covering Vermont news, politics, food, arts and culture. New issues are published each Wednesd...
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Eating Well
Food & Drink · Meredith Corporation was an American media conglomerate based in Des Moines, Iowa, that owned magazines, television stations, websites, and ...
The Bulletin
News · he Bulletin is a daily newspaper covering eastern Connecticut, United States, based in the city of Norwich and owned by Gannett. The newspap...
Fairfield Mirror
News · A weekly newspaper reflecting Fairfield culture since 1977, The Mirror aims to project an independent and accurate student perspective with ...
Yale Daily News
News · The Yale Daily News is the nation’s oldest college daily newspaper and has been financially and editorially independent since its founding o...
Greenwich Time
News · The Greenwich Time serves a daily audience in southern Connecticut with local news and information about Greenwich and surrounding communiti...
The Register Citizen
News · The Register Citizen is a multimedia news organization that serves the Greater Torrington “Northwest Corner” and Litchfield County in Connec...
Charger Bulletin
News · Founded in 1938, The Charger Bulletin is the student news source of the University of New Haven. The Charger Bulletin publishes articles tha...
The Connecticut Mirror
News · Launched in 2010, The Connecticut Mirror is the state’s trusted source for in-depth news and reporting on public policy, government and poli...
Hartford Courant
News · The Hartford Courant Media Group is the preeminent news organization in Connecticut, a multi-media company delivering news and information i...
Journal Inquirer
News · The Journal Inquirer is published afternoons Monday through Friday and Saturday mornings in Manchester, Connecticut, and serves 18 towns in ...
Record-Journal
News · The Record-Journal is an American daily newspaper based in Meriden, Connecticut, that dates back to the years immediately following the Amer...
Republican-American
News · The Republican-American is a privately owned multimedia news delivery organization with local coverage of 36 communities in New Haven and Li...
The Darien Times
News · The Darien Times is a weekly newspaper that focuses on local news of Darien, CT. The paper covers Darien's news, politics, sports, schools, ...
Fairfield Minuteman
News · The Fairfield Minuteman was a local newspaper of Fairfield, Connecticut. Combined with the Westport Minuteman, both of which were owned by t...
Jewish Ledger CT
News · The Jewish Ledger is Connecticut's only weekly Jewish newspaper. The Hartford newspaper also has a monthly edition serving the Greater Hartf...
The Newtown Bee
News · The Newtown Bee is a weekly newspaper for Newtown, Connecticut. Founded by Arthur J. Smith in 1877, the Bee has been published continuously ...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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