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Hickory Daily Record
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Hickory Daily Record is an American, English language daily newspaper based in Hickory, North Carolina, USA. It is owned by Lee Enterprises and is published seven days a week. The newspaper is a membe...
The McDowell News
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The McDowell News is an English language newspaper published daily in Marion, North Carolina, United States, covering McDowell County. The newspaper is currently owned by Lee Enterprises, it was previ...
News & Record
News
The News & Record is an American, English language newspaper with the largest circulation serving Guilford County, North Carolina, and the surrounding region. It is based in Greensboro, North Carolina...
The Robesonian
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For more than 140 years, The Robesonian has served the people of Robeson County as their primary source of news, as well as a guide to satisfy the community’s appetite for goods and services through a...
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Rocky Mount Telegram
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The Rocky Mount Telegram has been covering the Twin Counties for nearly 120 years. Owned by Adams Publishing Group, the Telegram has won a long string of editorial and advertising awards over the year...
Statesville Record & Landmark
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Statesville Record & Landmark is an American, English language daily newspaper based in Statesville, North Carolina. The newspaper is owned by Lee Enterprises. The Statesville Record & Landmark is th...
Sun Journal NC
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The Sun Journal is an American, English language daily newspaper published in New Bern, North Carolina. The newspaper began publishing in 1916 as the Sun Journal following the merger of two older news...
Times-News NC
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The Times-News is an American, English language daily newspaper based in Burlington, North Carolina formed in 1931 by the merger of the Burlington Daily Times and The Burlington News.The paper include...
The Times-News NC
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The Times-News is an American, English language daily newspaper headquartered in Hendersonville, North Carolina. It has served Henderson, Transylvania and Polk counties in the Blue Ridge Mountains of ...
Winston-Salem Journal
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The Winston-Salem Journal is an American, English language daily newspaper primarily serving Winston-Salem and Forsyth County, North Carolina. It also covers Northwestern North Carolina.The paper is o...
The Daily Tar Heel
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The Daily Tar Heel (DTH) is the independent student newspaper of the University of North Carolina at Chapel Hill. It was founded on February 23, 1893, and became a daily newspaper in 1929. The paper ...
Kane County Chronicle
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The Kane County Chronicle serves central Kane County, located in the Fox Valley region of Illinois, about 40 miles west of Chicago.The Paschals sold the newspaper in 1989 to B.F. Shaw Printing Company...
The Edwardsville Intelligencer
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The Edwardsville Intelligencer is an American daily newspaper in Illinois based in Edwardsville. The paper is circulated in Edwardsville, Glen Carbon, and nearby rural areas. The newspaper was founde...
Belleville News-Democrat
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As the second-largest metropolitan area in Illinois, the Belleville area is a bustling, diverse region just outside St. Louis, Mo. The News-Democrat, a leading news media publisher in Southwestern Ill...
The Herald-News
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The Herald-News is a daily newspaper headquartered in Joliet, Illinois, United States. It serves the Joliet, Will County and Grundy County area, and is owned by Shaw Media.The paper was founded in 190...
The Pantagraph
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The Pantagraph is a daily newspaper that serves Bloomington–Normal, Illinois, along with 60 communities and eight counties in the Central Illinois area. Its headquarters are in Bloomington and it is o...
The Register-Mail
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The Register-Mail is an American daily newspaper published in Galesburg, Illinois. The paper was owned by the Pritchard family from 1896 to 1989, when it was sold to the Journal Star. Copley Press bou...
Rockford Register Star
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The Rockford Register Star is the primary daily newspaper of the Rockford, Illinois, metropolitan area. The fifth-highest circulation newspaper in Illinois, the Register Star takes its name from the 1...
The State Journal-Register
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The State Journal-Register is the only local daily newspaper for Springfield, Illinois, and its surrounding area. It was founded in 1831 as the Sangamo Journal by William Bailhache and Edward Baker, a...
The Telegraph
News
The Telegraph is passionate and committed to its role as the watchdog and trusted source of news, entertainment and advertising for the Alton community and the River Bend region of Madison, Jersey, Ca...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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