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USA Today
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USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. ...
Daily Press VA
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The Daily Press, founded in 1896, serves the Virginia Peninsula and owns The Virginia Gazette in Williamsburg as well as Tidewater Review in the greater West Point area.The Daily Press' award-winning ...
Washington Business Journal
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the Washington Business Journal, where you'll find the latest breaking business news, updated throughout the day, this week's top stories from the Washington Business Journal, and other popular featur...
Virginian-Pilot
News
The Virginian-Pilot, founded in 1865, is Virginia’s largest daily newspaper.Our mission is to deliver the truth every day. We bring you the stories that matter most, written without bias, so you can m...
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Winchester Star
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The Winchester Star is a daily newspaper (Monday-Friday) based in Winchester, Virginia covering the Shenandoah Valley area. Subscribers may choose from either the print edition or a downloadable editi...
The Virginia Gazette
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The Virginia Gazette was the official newspaper of Virginia, printed in Williamsburg from 1736 until 1780. When the capital of Virginia moved to Richmond in 1780, printers transferred their businesses...
Politico
News
POLITICO is the global authority on the intersection of politics, policy, and power. It is the most robust news operation and information service in the world specializing in politics and policy, whic...
Asheville Citizen-Times
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The Asheville Citizen-Times is an American, English-language daily newspaper of Asheville, North Carolina. It was formed in 1991 as a result of a merger of the Morning Asheville Citizen and the Aftern...
The Courier-Tribune
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The Courier-Tribune is the daily newspaper of Asheboro, North Carolina and the surrounding county of Randolph County, North Carolina. It is not the only daily newspaper in Randolph County, North Carol...
The Dispatch NC
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The Dispatch is an American, English language daily newspaper published in Lexington, North Carolina. The newspaper is published Tuesday through Saturday with no Sunday or Monday editions.The Dispatc...
The Daily News NC
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The Daily News is an American, English language daily newspaper headquartered in Jacksonville, North Carolina. It has served the city of Jacksonville, Marine Corps Base Camp Lejeune, and the surroundi...
The Fayetteville Observer
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The Fayetteville Observer is an American English-language daily newspaper published in Fayetteville, North Carolina. As the oldest North Carolina newspaper, the paper was founded in 1816 as the Caroli...
The Gaston Gazette
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The Gaston Gazette is an American, English-language daily newspaper based in Gastonia, North Carolina. The newspaper was owned by Freedom Communications until 2012, when Freedom sold its Florida and N...
The Herald-Sun
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The Herald-Sun is an American, English language daily newspaper in Durham, North Carolina, published by the McClatchy Company.The Herald-Sun's geographic emphasis is on the western counties of the Res...
The star
News
The Shelby Star is an American, English language daily newspaper based in Shelby, North Carolina. The newspaper was owned by Freedom Communications until 2012, when the company sold its Florida and No...
The Star-News
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Star-News is an American, English language daily newspaper for Wilmington, North Carolina, and its surrounding area (known as the Lower Cape Fear). It is North Carolina's oldest newspaper in continuou...
The Laurinburg Exchange
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For more than 130 years, The Laurinburg Exchange has served the people of Scotland County as their primary source of news, as well as a guide to satisfy the community’s appetite for goods and services...
The Mountaineer
News
The Mountaineer is a newspaper based in Waynesville, North Carolina. The newspaper is owned by The Mountaineer Publishing Company. Our first online publication, MPC Online, was launched in the mid 90’...
The Daily Record NC
News
The Daily Record is one of only a handful of newspapers locally owned and operated in North Carolina. It started with one man's plan to produce the best community-focused newspaper in the state (once ...
The Daily Reflector
News
The Daily Reflector has been a vital part of the life of Greenville, Pitt County, and eastern North Carolina for more than a century. The company was founded in 1882 by David Jordan Whichard and Julia...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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