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Programmatic

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Kyst og Fjord 

Local News · Kyst og Fjord ble etablert i fiskeværet Kjøllefjord i Finnmark i 2011, og leverer daglige nyheter fra fiskeri- og kystnæringene som fortløpe...
Active in Kjøllefjord
Offers Programmatic
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Finanstid 

Financial News · På Finanstids plattform öppnas dörren till en exklusiv värld av inflytelserika beslutsfattare inom finansvärlden när ni syns i vår redaktion...
Active in Sweden
Offers Programmatic
Reaches 84% men, 16% women, 45-65 years
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Rockklassiker radionätverk 

Entertainment · Ljud säljer. Vare sig du vill bygga kännedom och förbättra attityden till ditt varumärke eller skapa konkreta säljresultatRockklassiker är e...
Active in Sweden
Offers Programmatic
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Västgöta Bladet 

Local News · Västgöta-Bladet (VB) är en lokaltidning i Tidaholm i Sverige. Västgöta-Bladet ingår i Bonnier News och Västgöta-Tidningar, som även ger ut F...
Active in Tidaholm
Offers Programmatic
Reaches 57% men, 43% women, 35-65 years
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Jyllands-Postens Lokalaviser 

Local News · Hver dag og hver uge udgiver Jyllands-Postens Lokalaviser en række samlende medier for historier og handel i Østjylland. Takket være gode an...
Active in 6 locations
Offers Programmatic
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Smålands Dagblad 

Local News · SmD kommer ut tre dagar per vecka och betecknas i dag som oberoende liberal. Vi skall erbjuda våra läsare och annonsörer ett brett utbud av ...
Active in 2 locations
Offers Programmatic
Reaches 52% women, 48% men, 35-65 years
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Harstad Tidende 

Advertising · Harstad Tidende er det største mediehuset i Sør-Troms med 27 400 daglige lesere* fordelt på nett, mobil og papiravis. I HT vil din annonse s...
Active in Harstad
Offers Programmatic
Reaches 50% women, 50% men, 24-45 years
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Allas.se 

Family & Relationships · With Allas.se we want to make life richer for all the amazing women in the middle of life! Here we gather the best content in story, health,...
Active in Sweden
Offers Programmatic
Reaches 53% women, 47% men, 35-54 years
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1881.no 

Advertising · Hver måned besøker 69% av Norges befolkning 1881! Det gjør 1881 til en av de aller beste enkeltkanalene for bred dekning blant norske intern...
Active in Norway
Offers Programmatic
Reaches 51% men, 49% women, 13-65 years
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Reseguiden 

Travel · With Reseguiden you are able to compare and book trips from all leading businesses in the travel section - charter, last minute, packages, w...
Active in Sweden
Offers Programmatic
Reaches 65% women, 35% men, 34-59 years
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iTromsø 

Advertising · Med over 125 års historie er iTromsø den eldste avisen i byen, og vår dekning av nyheter, politikk, kultur og sport er uovertruffen når det ...
Active in Tromsø
Offers Programmatic
Reaches 52% men, 48% women, 18-65 years
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Åndalsnes Avis 

Advertising · Åndalsnes Avis har Åndalsnes som utgiversted, og dekker primært Rauma kommune. Åndalsnes Avis har 8 ansatte. Åndalsnes Avis er en del av med...
Active in Åndalsnes
Offers Programmatic
Reaches 50% women, 50% men, 13-65 years
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Avisa Sør-Trøndelag 

Local News · Hvorfor velge oss:


Orkdalsregionens største og viktigste nyhetsleverandør.


Dekker kommunene Orkdal, Skaun, Heim, Rennebu og Rindal.


Vi...
Active in 5 locations
Offers Programmatic
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Innherred 

Local News · Hvorfor velge oss:Lokalavisa for Levanger og Verdal.Vi har lokalkunnskap og kjenner det lokale næringslivet.Lesere som er opptatt av det som...
Active in 2 locations
Offers Programmatic
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Aktiespararna 

Finance · Aktiespararna är det självklara valet för alla som är intresserade av aktier och privatekonomi. Vår målgrupp är inte bara ivrig, engagerad, ...
Active in Sweden
Offers Programmatic
Reaches 80% men, 20% women, 30-55 years
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PriceRunner.dk 

Price Comparison · PriceRunner.dk er Danmarks største pris- og produkt sammenligningstjeneste med 1,7 millioner besøgende hver måned. Vores ambition er at skab...
Active in Denmark
Offers Programmatic
Reaches 60% men, 40% women, 45 years
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Eniro 

Business · Eniro is a Nordic tech company that helps small and medium-sized businesses with digital marketing. Eniro also has a search service which ag...
Active in Sweden
Offers Programmatic
Reaches 57% men, 43% women, 18-65 years
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Steinkjer 24 

Local News · Hvorfor velge oss:


Digital nettavis for Steinkjer.


Vi har lokalkunnskapen og kjenner det lokale næringslivet.


Lesere som er opptatt av...
Active in Steinkjer
Offers Programmatic
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Trønderbladet 

Local News · Hvorfor velge oss: Vi er Gauldalens største lokalavis.God dekning i Melhus- og Midtre Gauldal kommuneVi har lokal kunnskap og kjenner lokalt...
Active in 2 locations
Offers Programmatic
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Møre-Nytt 

Advertising · Finn nyttig kontaktinformasjon til Møre-Nytt her!Møre-Nytt er ei avis som blir utgitt i Møre og Romsdal. Avisa dekker kommunane Ørsta og Vol...
Active in Møre og Romsdal
Offers Programmatic
Reaches 61% men, 39% women, 41-43 years
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What is programmatic advertising?

Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.

What is the difference between programmatic advertising and traditional digital advertising?

Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.

What are the benefits of programmatic advertising?

Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.

What are the most common types of ad formats used in programmatic advertising?

A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.

How do you measure the success of a programmatic advertising campaign?

The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.

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