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529 brands found

Söderhamns-Kuriren

Local News · Söderhamns-Kuriren är en oberoende socialdemokratisk tredagarstidning som utkommer måndag, onsdag och fredag. ...
Active in Söderhamn
Offers Programmatic
Reaches 52% women, 48% men, 35-65 years

Motherhood.se

Parenting · At Motherhood, you meet the real mothers, with the stories that touch, surprise and sometimes even upset. We believe in the power of sisterh...
Active in Sweden
Offers Programmatic
Reaches 60% women, 40% men, 16-44 years

Eniro

Business · Eniro is a Nordic tech company that helps small and medium-sized businesses with digital marketing. Eniro also has a search service which ag...
Active in Sweden
Offers Programmatic
Reaches 57% men, 43% women, 18-65 years

Woman – Nyhedsbrev og Website

Style & Fashion · WOMAN er læsernes bedste veninde på nettet, og udkommer dagligt med artikler, noter, tips og guides om alt, hvad der rører sig i den yngre k...
Active in Denmark
Offers Programmatic
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Klart

Weather · Klart.se är en av Sveriges största sajter alla kategorier och den största kommersiella vädertjänsten med över en miljon användare under somm...
Active in Sweden
Offers Programmatic
Reaches 55% women, 45% men, 35-50 years

Aktiespararna

Finance · Aktiespararna är det självklara valet för alla som är intresserade av aktier och privatekonomi. Vår målgrupp är inte bara ivrig, engagerad, ...
Active in Sweden
Offers Programmatic
Reaches 80% men, 20% women, 30-55 years

Tradera

Shopping · Tradera är en av Nordens största marknadsplatser där du köper & säljer unika saker och fynd. Med Tradera så når du kunden vid köptillfället....
Active in Sweden
Offers Programmatic
Reaches 51% women, 49% men, 18-65 years

Sunnhordland

Local News · Mediehuset Sunnhordland er den største mediekanalen mellom Bergen og Haugesund. Avisa Sunnhordland dekkjer heile regionen, som inkluderer ko...
Active in 5 locations
Offers Programmatic

Costume – Nyhedsbrev og Website

Style & Fashion · COSTUME er et modemagasin, der siden 2002 har inspireret danske kvinder indenfor udvalgte emner med personlige holdninger og velskrevne ord....
Active in Denmark
Offers Programmatic

Padelmedia

Sports · Vi har ca 60 skärmar spridda över hela Sverige på stora gym och padelhallar.Vi ordnar även större event åt er om ni önskar.Våra skärmar är p...
5.0
(1 review)
Active in Sweden
Offers Programmatic
Reaches 50% women, 50% men, 18-63 years

Namdalsavisa

Local News · TA Media hjelper deg med annonsering og markedsføring. Vi kjenner Trøndelag og vi vet hva som skal til for å lykkes i regionen.
 
Vårt samar...
Active in Namsos
Offers Programmatic

Hudiksvalls Tidning

Local News · Hudiksvalls Tidning (HT) är en lokaltidning i Hudiksvall, grundad 1909. Vi bevakar Hudiksvalls och Nordanstigs kommuner och finns som sajt, ...
Active in Hudiksvall
Offers Programmatic
Reaches 50% women, 50% men, 35-65 years

Hänt.se

Celebrity Gossip · Hänt.se gives you the most fascinating news about current events in politics, foreign affairs, society, crime, research, tech and economics....
Active in Sweden
Offers Programmatic
Reaches 63% women, 37% men, 25-54 years

Bladet

Local News · Hvorfor velge oss: 7 av 10 Stjørdalinger leser Bladet hver uke.Nettavisen bladet.no er en av de mest leste nettavisene i Værnesregionen.Vi h...
Active in 3 locations
Offers Programmatic

PriceRunner.dk

Price Comparison · PriceRunner.dk er Danmarks største pris- og produkt sammenligningstjeneste med 1,7 millioner besøgende hver måned. Vores ambition er at skab...
Active in Denmark
Offers Programmatic
Reaches 60% men, 40% women, 45 years

Eidsvoll Ullensaker Blad

Local News · Vi har kontorer i Sundgata, midt i Eidsvoll sentrum.
Eidsvoll Ullensaker Blad er en av de få gjenværende lokalavisene i Norge som er uavheng...
Active in Sundet
Offers Programmatic

Fredriksstad Blad

Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Active in Fredrikstad
Offers Programmatic

1881.no

Advertising · Hver måned besøker 69% av Norges befolkning 1881! Det gjør 1881 til en av de aller beste enkeltkanalene for bred dekning blant norske intern...
Active in Norway
Offers Programmatic
Reaches 51% men, 49% women, 13-65 years

Tranåsaktuellt

Local News · Tranåsaktuellt...
Active in Tranås
Offers Programmatic
Reaches 55% women, 45% men, 35-65 years

Tidningen Härjedalen

Local News · Tidningen Härjedalen, TH, är en dagstidning som getts ut sedan år 1944. Vi bevakar Härjedalen och finns som papperstidning, e-tidning, sajt,...
Active in Harjedalen
Offers Programmatic
Reaches 55% men, 45% women, 35-65 years
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What is programmatic advertising?

Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.

What is the difference between programmatic advertising and traditional digital advertising?

Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.

What are the benefits of programmatic advertising?

Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.

What are the most common types of ad formats used in programmatic advertising?

A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.

How do you measure the success of a programmatic advertising campaign?

The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.

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